Lars-Hendrik Pirck

Cruise guests spend hours in your onboard shops. Most leave with nothing. Not because they don't want to spend – but because the products don't earn it. That's the problem CAICON was built to solve. I'm Lars-Hendrik Pirck, Founder & CEO of CAICON GmbH and CAICON USA, Inc. Since 1998, my team and I develop premium merchandise collections and retail concepts for cruise lines, travel brands and mobility companies – products that guests actually want to buy, keep and gift. We work across the full chain: strategy, product and graphic design, sourcing, production, warehousing, shop solutions. All inhouse. All from one source. With teams in Europe and our own U.S. branch. I still get on ships, walk stores and visit factories myself. Because good products don't come from spreadsheets. The result: collections that feel like the brand. Retail that performs. Guest touchpoints that extend the journey long after disembarkation. Our clients include Oceania Cruises, TUI Cruises, Regent Seven Seas, BMW, Mercedes-Benz and Brabus. Here I share perspectives on cruise retail, guest experience, product development and what makes merchandise commercially strong – not just visually nice. 👉 If your onboard retail should work harder, let's talk.