Larry Pizzi

Larry Pizzi

Chief Executive Officer

About

Over twenty years of operational leadership experience in the cycling and outdoor industry, with expertise in general management, business development, sales leadership, product line, marketing, and strategy. I have held senior management roles throughout my career with various M&A and turnaround initiatives under my belt. I have solved complex problems and have a track record of delivering consistent results, creating winning cultures, fostering unity, attracting top talent, inspiring others, and developing diverse, high-performing teams. Growing active outdoor participation is essential to me, and I am proud to serve the U.S. bicycle industry as a board member and as chairman of the e-bike subcommittee at the PeopleForBikes coalition.

Country

United States

City

Baltimore

Industry

Retail

Skill

Marketing, Sales, Management, Product Development, Sales Management, Retail, Executive Management, Program Management, Start-ups, Marketing Strategy, Product Design, Product Marketing, Electric Vehicles, Executive Level Management, Social Media Marketing, Team Building, Strategic Planning, Cycling, Customer Service, Manufacturing

Experience

New Pedego Holdings, Inc.

Chief Executive Officer

New Pedego Holdings, Inc.

2025-10 - Present · 1 yr
Pedego Electric Bikes - Pedego LLC

Chief Executive Officer

Pedego Electric Bikes - Pedego LLC

2024-11 - 2025-10 · 1 yr

Fountain Valley, California, United States

Alta Cycling Group

Strategic Advisor

Alta Cycling Group

LinkedIn
2024-8 - 2024-11 · 4 mos

Kent, Washington, United States

Alta Cycling Group

General Manager

Alta Cycling Group

LinkedIn
2022-5 - 2024-7 · 2 yrs 3 mos

Kent, Washington, United States

Alta Cycling Group

Chief Commercial Officer

Alta Cycling Group

LinkedIn
2019-8 - 2022-5 · 2 yrs 10 mos

Greater Seattle Area

Accell Group

Senior Vice President

Accell Group

LinkedIn
2015-6 - 2019-8 · 4 yrs 3 mos

Kent, Washington, United States

Accell Group

President, Electric bicycle division

Accell Group

LinkedIn
2012-1 - 2019-8 · 7 yrs 8 mos

Kent, Washington

Currie Tech

President and CEO

Currie Tech

LinkedIn
2008-5 - 2012-1 · 3 yrs 9 mos

Simi Valley, CA

Currie Tech

Executive Vice President of Sales and Marketing

Currie Tech

LinkedIn
2002-5 - 2008-5 · 6 yrs 1 mo

Education

Northwestern University - Kellogg School of Management

Northwestern University - Kellogg School of Management

LinkedIn

Brunswick Advanced Management Programs

1996 - 1999 · 3 yrs

Larry Pizzi's Contact Information

Email

******@***.com

Phone

(**) *** ****

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