Larry Haber
Business Owner @ Hometown Indoor Billboard Network
About
ACCOMPLISHED MEDIA EXECUTIVE WITH PROVEN TRACK RECORD: Following a successful 25 year career in the sports broadcasting industry, which included stops at CBS, FSN, and Comcast/NBCU, I ventured out on my own to launch Hometown Indoor Billboard Network. We offer a unique advertising platform for small businesses by creating hyper-local zones of "place-based" video screens located in popular, high-traffic venues, including restaurants, bars, gyms and recreational facilities. We combine basic (but effective) display/billboard ads with the latest in digital content delivery technology, providing small business owners a cost-effective option to compete on a local level against regional/national brands, despite the disparity in ad budgets and scale. I am responsible for all functional areas, including revenue generation, business development and operations. Please contact me directly at larry@hometownIBN.com
United States
Atlanta Metropolitan Area
Marketing & Advertising
Digital Media, Broadcast, Television, Strategic Partnerships, Video Production, Social Media, Marketing Strategy, New Media, Television Programming, Content Acquisitions, Contract Negotiation, New Business Development, Content Development, Marketing, Strategic Planning, Sports, Video, Entertainment, Radio, Television Research
Experience

Business Owner
Greater Atlanta Area
We bring the concept of roadside digital billboards INDOORS, onto large HD screens placed in familiar businesses featuring significant traffic and dwell times. We put businesses in front of local consumers when they are on-the-go...eating, shopping and playing, within well-defined geographic boundaries. Our reach and frequency generate brand awareness and targeted exposure. Branding ads help build identity, inspire trust, and establish credibility, setting the stage for action. Visit hometownIBN.com for screen locations, testimonials, sample ads and much more. Check us out on Facebook, YouTube & LinkedIn. Contact us to find out how YOUR BUSINESS can be featured on our unique platform!

Founding Partner
Grovehurst Group, LLC
Greater Atlanta Area
Launched LLC to evaluate and purchase foreclosed homes, perform repairs and upgrades, and sell at a profit.

Senior Director of Programming & Operations
Greater Atlanta Area
BUSINESS DEVELOPMENT • Generated 67% of network's airtime revenues. Exceeded budget annually and grew revenue category by over 400%. • Successfully solicited outside funding for new productions, enabling network to improve content offerings. • Created business opportunities by presenting CSS to sports leagues, teams and colleges. • Built “CSS Outdoors” brand by acquiring and creating unique programming, resulting in significant revenue growth. • Developed and managed BravesVision and FalconsVision, 24/7 channels dedicated to MLB and NFL franchises. • Implemented partnerships with professional sports teams including the Cowboys, Dolphins and Grizzlies. • Developed high school football joint venture, transforming perennial cost center to profitability. Programming • Negotiated rights and content acquisition contracts containing sponsorship, ad sales, digital and promotional elements. • Negotiated agreements with over 20 collegiate conferences to increase the quantity of live event broadcasts by minimizing or eliminating production expense exposure. • Evaluated content from external suppliers to assess suitability. • Maximized value while ensuring compliance with extensive broadcasting rights agreements with 12 SEC and ACC institutions and their multimedia rights holders. • Created daily, weekly, seasonal, and long-term program schedules and strategies. Utilized ratings data and knowledge of competitive landscape to maximize viewership. Network Operations • Managed traffic department staff of four responsible for four networks plus alternate feeds. • Primary liaison to master control and transmission facility. Provided guidelines and direction for all day-of-air issues and contingencies for up to 450 live events annually. • Twice executed installation and implementation of new traffic systems and master control facilities. • Implemented partnership with Turner Sports to distribute 45 live Atlanta Braves games annually to select markets.

Director of Operations / Business Manager
Greater Atlanta Area
• One of three employees to launch 24-hour regional sports network, ultimately distributed to 6.5 million households. • Developed and implemented operational procedures for program scheduling, traffic, advertising sales, master control/transmission, alternate feeds, and affiliate launches. • Performed all business manager functions, including preparation of annual operating and capital budgets. • Liaison to corporate accounting, finance, legal, human resources and information technology departments. • Recruited key staff positions, including ad sales, marketing and business managers.
Larry Haber's Contact Information
Phone
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