larry goodman

business development manager

About

Results-oriented sales and marketing leader with extensive business to business experience. Talented communicator with solid interpersonal skills, adept at connecting and collaborating with all levels of internal and external organizations. Creative and strategic thinker capable of assessing challenges and opportunities and developing mutually beneficial solutions. Passionate customer advocate. Specialties include: Consultative Selling ▪ Competitive Analysis ▪ Print and Digital Marketing ▪ Branding ▪ Market Research ▪ Creative Direction ▪ Corporate Communications ▪ Public Relations ▪ Strategic Planning ▪ Training and Development ▪ Project Management ▪ MS Office Suite ▪ Adobe Photoshop ▪ Presentation Skills ▪ Public Speaking ▪ Relationship Building

Country

united states

City

woodstock

Industry

marketing and advertising

Skill

sales process, marketing, marketing strategy, account management, direct sales, sales operations, sales management, b2b, sales, new business development, team building, leadership, product management, strategic planning, sales presentations, marketing management, pricing, negotiation, business development, market planning, key account management, product marketing, business to business, email marketing, selling, salesforce.com, strategic partnerships, competitive analysis, online marketing, p&l management, trade shows, direct marketing, forecasting, marketing communications, contract negotiation, e commerce, solution selling, crm, cross functional team leadership, strategy, retail, national accounts, selling skills, pricing strategy, customer service, management, customer retention, creative direction, survey design, adobe photoshop

Experience

creative and experienced sales, marketing and corporate training executive seeking new opportunity

free agent

2019-9 - Present · 7 yrs 1 mo

business development manager

identity group

2017-7 - Present · 9 yrs 3 mos

I provide independent business product resellers with the products and support they need to help their customers support their corporate and individual brands, identify people, places and things and guide visitors through indoor and outdoor environments.

independent consultant

idc consulting

2017-4 - 2017-7 · 4 mos

Consulting with customers on sales and marketing strategy, email marketing and social media, best practices, margin management and branding.

sales representative

s. p. richards

1984-8 - 1999-9 · 15 yrs 2 mos

ACCOUNT MANAGER - SALES Grew sales territory from 0 to over $30 million annually Attained sales quota every year 13-time recipient of President's Club Award 5-time winner of Gold, Silver and Bronze awards for top performance Responsibilities included prospecting for new business, managing and growing existing reseller account base. Worked in a consultative capacity helping our independent reseller customers with sales, marketing, product and program training and best practices. Sold the competitive advantages of dealing with S.P. Richards Company as a first call wholesale partner. Fostered mutually beneficial partnerships with vendor sales representatives and manufacturer group representatives to provide training and support for our mutual customers. Built long-term relationships on the basis of trust and working closely with our customers and vendors to help them succeed.