larry dettmer

Founded Bearcat Sports Digest to provide exclusive coverage of the University of Cincinnati athletics program 20 times per year. Responsible for marketing, advertising, staffing, copy writing and editing, pre- and post-production, photography and accounting.

Managed the territory of Blytheville, Arkansas

Exceeded group Medicare membership goals in a 5 state area by developing and expanding key broker and consultant relationships. Partnered with commercial sales and national accounts to maximize product penetration. Use various forms of direct contact with unions and mid-size to large group employers to identify key decision-makers and potential prospects. This contact process includes face-to-face appointments, cold-calling, direct mail, email, RFP’s, and referrals. Service existing accounts for renewals and new membership. Coordinate enrollment activities for any new sales opportunities.

Responsible for effective management of a five state, 46 store territory inventory base in excess of $45 million dollars. Maximized impact by coordinating efforts with operations and marketing for the purpose of increasing sales, profits and customer satisfaction.

Honorable Discharge - Rank of SSgt (E5)

Responsible for managing the site’s sales team activity and business development in the nursing home segment for the purpose of meeting and exceeding enrollment and revenue goals. Act as mentor to other Sales Market Leaders. Selected to become a certified trainer for the Richardson Training Program on consultative selling.

Masters of Science in Business Operations"]