Larry Zhang

Global Business Director @ Chongker

About

I am a visionary Global Brand Builder and Growth Architect with a proven track record of scaling e-commerce brands from 0 to 1 and driving exponential revenue growth in highly competitive international markets.My expertise lies at the intersection of niche category definition, omni-channel global expansion, and high-impact digital branding. Throughout my career, I have successfully transitioned businesses from transactional marketplace sellers into globally recognized, media-endorsed brands.Core Expertise & 0-to-1 Capabilities:Brand Architecture from Scratch: Proven ability to identify untapped market opportunities, define premium product positionings (including interactive and therapy consumer hardware), and build 0-to-1 global brand footprints.Omni-Channel Global Distribution: Expert in designing and scaling multi-platform global sales networks, aligning domestic supply chains with overseas B2B channels, and fostering high-trust distributor partnerships.Viral Marketing & Authority Building: Directed global campaign strategies that generated over 10 billion organic impressions, securing top-tier media exclusive interview and official platform endorsements (such as Amazon Global Selling Featured Stories&CGTN's Interview).Entrepreneurial Leadership: Backed by successful hands-on founding experience, bringing a holistic business perspective that encompasses market research, strict risk control, and agile team scaling.I thrive on turning ambiguity into scalable business models and am passionate about empowering innovative products with world-class global narratives. Let’s connect to explore strategic partnerships and global market opportunities.

Country

China

City

Sichuan

Industry

Retail

Skill

社交媒体营销, 销售增长, 品牌认知度, 业务运营

Experience

Global Business Director

Chongker

2021-4 - Present · 5 yrs 6 mos

Spearheaded the overarching strategic planning, global channel expansion, and brand localization for the entire overseas business line. Served as the core architect of the company’s global footprint. Explosive Revenue Growth: Orchestrated a comprehensive business strategy upgrade, leading the team to achieve a 10x exponential revenue growth from 2021 to 2025. Omni-Channel Expansion: Built and managed a robust multi-platform, multi-channel global sales network, establishing a highly sustainable and scalable revenue model. Brand Phenomenon: Directed global marketing campaigns, driving total brand exposure to over 1 billion impressions across all platforms for two consecutive years, successfully transitioning the business from a premium seller to a globally recognized brand. Industry Endorsements: - Featured in exclusive interviews by Jiemian News and Amazon Global Selling Official Seller Stories. Invited as a keynote speaker for the Sichuan Cross-border E-commerce Industry Summit and Amazon New Seller Growth Forum. Honored as an industry guest for the Amazon "Chuangxing Project" (Star Creator Program), recognized as a top-tier brand operator combining solid sales performance with industry influence.

Co-Founder

Caideyi Trading Co., Ltd.

2020-5 - 2021-4 · 1 yr

Built an Amazon business ecosystem entirely from scratch. Independently managed market research, precise product selection, full-cycle operations, and risk management. Niche Domination: Deeply penetrated the Airsoft category, successfully positioning the brand and launching blockbuster products. Revenue Milestones: Scaled the project to generate a steady monthly revenue of over $100,000, with total cumulative sales for the product line exceeding $600,000.

Amazon E-commerce Specialist

Yunshang Technology

2019-1 - 2020-1 · 1 yr 1 mo

Managed full-cycle Amazon operations for core product categories, independently building a matrix of best-selling products. Sales Records: Achieved a peak personal monthly sales record of $400,000 and delivered $1 million in revenue during Q4. Secured the #1 Best Seller Rank (BSR) and top keyword rankings for multiple listings. 0-to-1 Project Leadership: Spearheaded a new business initiative from the ground up. Established standardized Standard Operating Procedures (SOPs), mentored a 2-person team, unlocking a completely new revenue stream for the company.