Larry Yap

• Spearheaded multi-channel demand generation campaigns, resulting in a 200% increase in qualified leads. • Executed targeted marketing initiatives that grew pipeline 20% QoQ and enhancing customer engagement. • Collaborated closely with the sales team to create impactful content, facilitating the onboarding of new strategic partners.

• Develop and execute marketing content strategy by collaborating with sales, experts, management for content creation, leading to increased web traffic and lead generation • Support sales enablement by collaborating with sales on proposal support, developing customer pitches, increasing sales productivity and win rate • Lead and execute digital marketing strategy by delivering conversion optimized website supported by marketing on social media, email, paid advertising

Projects I'm happy to be involved with, many of which are industry thought leaders: ✔ Community Leadership event - Marketing strategy, messaging, acquisition across organic, paid advertising and public relations ✔ Air-conditioning - Lead generation marketing funnel, Facebook ad copy, quiz, landing page ✔ Sales Trainer Seminar - Email marketing ✔ TEDx Singapore - Landing Page and email sequence ✔ Business Mastermind - Salespage ✔ Accounting Seminar - Marketing strategy, communication from sign-up to post-event ✔ Ecommerce Training - Lead gen with video script and landing page ✔ Public Speaking Training - Landing page ✔ Women's orthopedic shoes - Strategy and implementation of onboarding email sequence ✔ Relationship Coaching - Planning and implementing entire marketing funnel. Includes Facebook ads, quiz pages to the sales page and email onboarding sequence.

• Organized ministry-wide (800 people) annual event by collaborating cross functionally, managing all logistics, leading to well-reviewed celebration • Managed dissolution of first Singapore Youth Olympic Games by providing policy guidance and secretarial duties, leading to successful asset handover to public agencies. • Support the inaugural Singapore National Games, by providing policy guidance while maintaining ministerial oversight, leading to achievement of government objectives

Responsible for P&L of productivity software product line. - Lead and execute go-to-market strategy, developing positioning, messaging, as well as new product SKU to secure product distribution at major retail chain. - Lead and execute Partner marketing with direct outreach, recruiting first key system integration partners - Lead partner support by developing sales enablement content, conducting training, onboarding channel partners, increasing partner engagement - Lead and execute field marketing activities including events and exhibitions, increasing share of voice by ~100% - Lead and execute digital marketing across owned and paid channels, increasing revenue by 100%.

Putting myself through school (partly) through Insurance sales. Rudimentary steps into personal finance, investments and sales. - Cold canvassing at roadshows, door-to-door - Servicing orphan policies (a lot of overcoming skepticism and trust building) - M5, M9, HI financial certifications

Modules - Developing An Entrepreneurial And Global Mindset For Business Growth - Developing A Playbook For Transforming Business - Fundamentals Of International Trade And Business - Business And Environmental Sustainability - Business Innovation And Digital Transformation - Digitalisation To Accelerate Business Model Transformation And Growth - Growing Sustainable Business Through Operational Excellence

Nanyang Junior College Pugilistic Society is the first and most famed lion dance troupe among junior colleges.