larry graziani

Sold AIDC integrated solutions including data collection systems and software to end-users in the manufacturing, distribution and healthcare market and through OEM partners and Resellers.

* Developed and implemented product development and product marketing plan for North America. * Created and executed Vertical Channel strategy, developing Healthcare, Pharma and Retail vertical channels. * Launched new Strategic Partner & Business Development Program. * Created and launched new thermal printer products. * Focused on POS opportunities with major retail and healthcare companies.

* Created an M&A strategy * developed their AIDC solutions group * and hired a team to support the AIDC group.

marketing and selling chemicals to small and large printing companies in the Los Angeles area; the Chicago area. And working with large Key Accounts that had multiple printing operations throughout the USA.

Researching Stage IV Brain Cancer and Glioblastoma's treatments, cellular activity and the history of Cancer and known successful treatments that did not and do not include or involve Radiation or ChemoTherapy. And Experimenting on my own Brain Cancer (Stage IV Glioblastoma) with several of these non-traditional Cancer treatments.

BetterThanAir LLC designs, manufacturers and distributes the industries leading Supplemental Oxygen products. Founded in 2001, BetterThanAir LLC introduced Supplemental Oxygen into the United States and created a market for this supplement that didn't previous exist. Since then, more than ten companies have ventured into the Supplemental Oxygen market, several coming from direct communications with BetterThanAir. Supplemental Oxygen is best known for its positive effects on altitude symptoms, typically experienced in Colorado and other high altitudes, by people from low altitudes. BetterThanAir was the first company to introduce 'Supplemental Oxygen' in 2002 with the products 'BlueAir', Oxycan and PO24U. BetterThanAir current 'Supplemental Products' include 'O2go', 'O2go-XL' and the '3rdLung Kit'.

Responsible for Sales/Marketing and Business Development of Pharmex, div. of PDC. PDC/Pharmex are dedicated to creating, producing and delivering high quality Pharmacy/Script labels for High Volume Pharmacies and other prescription-fill businesses. Achieved quota growth of 15% YOY with an on-target YE gross sales of $10.9mm. Penetrated both the retail and government pharmacy industries, Mail-Order Pharmacies (MOP) and Central Fill Pharmacies (CFP). Researched and introduced several new products for labeling, identification and patient safety on prescription labels.

At Cognitive Solutions I rebuilt the sales team; incorporated a vertical focus in Healthcare/Pharmacy for the C/Rx thermal printer and helped stabilize revenues and increase margins by better managing expenses, costs and setting higher expectations on ROI through sales and marketing activities. Introduced new thermal printers (CR/x) to the healthcare and pharmacy market penetrating new vertical markets. Worked with several large retailers including Walgreens, Publix, CVS and Krogers.

I was responsible for all Sales & Marketing activity; 24 players and sales of $65mm. Developed and executed ERP integration for Oracle, SAP, Baan and others. Responsible for overall implementation success as well. Developed and organized a new sales, marketing and pre-sales organization. Implemented TAS (Target Account Selling); a high level capital equipment sales process for selling software and solutions valued at between $300k and $5mm. TAS uses a unique methodology that identifies all employees who have a vested interest, influence, use and make decisions concerning the solution being sold. Using TAS we closed multiple opportunities that generated revenue over $1mm.

TradeShow & Marketing Advisor 25 years experience at LG Tradeshow Advisors and Marketing Experts (LGTAME)

Scholarship athlete in Football and was part of the 1977 championship football team with Joe Montana, Bob Golic, Ross Browner, Vegas Ferguson, Jerome Heavens, Joe Restic, Kris Haines, etc. Plus Rudy was there when I was a freshman and we had a small business together! Activities and Societies: Scholarship athlete-football; member of 1977 National Championship Team/Football; President of Notre Dame Weightlifting Club

College prep / high school all-american in football and captain of the Big 33 Pennsylvania team and a member of the Super 11 (best 11 players in the nation). Activities and Societies: Football Team Baseball Team