Larry Gaffey, CFE

CEO/General Manager

About

As the CEO/General Manager of Walworth County Fairgrounds, I have been leading the development, production, marketing, and sales of various events and programs for over 15 years. My mission is to create memorable and profitable experiences for our clients, guests, and community, using data-driven strategies and innovative solutions. With a background in economics and radio broadcasting, I have a unique combination of analytical and creative skills that enable me to identify opportunities, solve problems, and deliver results. I have successfully managed multiple projects, ranging from concerts and festivals to trade shows and rodeos, increasing revenue, attendance, and customer satisfaction. I am always eager to take on new challenges and turn ideas into reality.

Country

United States

City

Elkhorn

Industry

Entertainment

Skill

Business Development, Management, Customer Service, Project Management, Microsoft Office, Auctioneers, Concert Production, Festivals, Microsoft Excel, Strategic Planning, Leadership, Project Planning, Negotiation, Entertainment Industry, Media Planning, Media Buying, Entertainment Management, Rodeo, Motorsports Marketing, Livestock

Experience

CEO/General Manager

Walworth County Fairgrounds

2015-5 - Present · 11 yrs 5 mos

Elkhorn, WI

Business Development Manager

Willbros

2013-12 - 2015-1 · 1 yr 2 mos

Gillette, Wyoming

General Manager

Cam-Plex

2013-2 - 2013-12 · 11 mos

Gillette, WY

General Manager

National Cattle Congress

2010-11 - 2013-2 · 2 yrs 4 mos

Waterloo, Iowa Area

President

GIANT MARKETING

2004-6 - 2009-11 · 5 yrs 6 mos

Cedar Falls, Iowa

General Manager

Mudd Advertising

1999-4 - 2004-6 · 5 yrs 3 mos

 Managed an international advertising agency with over one hundred employees. Developed and sold marketing campaigns to automobile manufacturers, regional associations and corporate automotive groups valued over $60 million annually. Trained and a developed successful sales systems and teams that exceeded quotas regularly.