Larissa Azeredo

Analista de Mídia Sênior @ Grupo SOMA

About

I am Bachelor in Social Communication with specialization in Advertising and Propaganda, graduated from Candido Mendes University and postgraduate student in Digital Business from USP/Esalq. I worked with retail and educational marketing. Currently I work with paid media for Hering's e-commerce, one of the biggest fashion brands in Brazil.

Country

Brazil

City

Rio de Janeiro

Industry

Internet

Skill

pmax, demand gen, Geração da demanda, search, pesquisa google, Looker (Software), Pacotes Microsoft, microsoft ads, meta ads, tiktok ads, appsflyer, Trello, Metodologias ágeis no desenvolvimento de aplicações, Aplicativos web, Publicidades pagas de mídias sociais, Estratégias de mídias pagas, paid media, mídia paga, Análise de dados, plano de mídia

Experience

Analista de Mídia Sênior

Grupo SOMA

2024-5 - Present · 2 yrs 5 mos

- Planejamento, criação e otimização de campanhas em palataformas digitais; - Monitoramento e análise de métricas com foco em KPIs e OKRs; - Relatórios de desempenho via Google Analytics e Looker Studio; - Interface com equipes de CRM, BI e Marketing; - Gestão de campanhas programáticas em parceria com veículos.

Full Paid Media Analyst

Grupo SOMA

2021-7 - 2024-5 · 2 yrs 11 mos

- Creation and optimization of digital media campaigns; - Execution of the media plan; - Contact with partner vehicle service; - Analysis and monitoring of metrics; - Delivery of results reports; - Agile methodology routine. - Daily contact with the CRM, BI and Marketing teams.

Junior Paid Media Analyst

Grupo SOMA

2020-1 - 2021-6 · 1 yr 6 mos

Senior Marketing Assistant

UNIVERSO

2017-4 - 2020-1 · 2 yrs 10 mos

Rio de Janeiro / Brazil

- Planning, creation and execution of marketing and endomarketing strategies; - Creation, planning and development of campaigns; - Market research and analysis; - Funnel analysis; - Purchases of OOH and digital media; - Digital marketing; - Creation of Inbound Marketing Campaign for lead conversion.

Jr. Marketing Analyst

AAS - Associação Aliança de Supermercados

2016-7 - 2017-2 · 8 mos

- Campaign planning; - Analysis and maintenance of social networks; - Development of promotional actions; - Development of briefings with the advertising agency; - Distribution of promotional material for online and offline media; - Internal communication.

Intern in Communications Office

EMATER - Rio (Secretaria de Estado de Agricultura e Pecuária)

2013-12 - 2015-6 · 1 yr 7 mos

- Production of texts and images for institutional presentations; - Production of texts and images for internal and external dissemination; - Updating information on the website and Facebook.