Larissa Tempel

• Define and lead global marketing strategy for major film releases in the U.S. and across 60+ international markets, shaping positioning, audience segmentation and go-to-market strategies. • Drive end-to-end campaign architecture across paid, owned, and earned channels, leading global cross-functional and in-market teams to maximize cultural impact and commercial performance. • Partner with senior studio leadership, filmmakers, and top-tier talent to translate creative vision into high-impact global campaigns and regularly present campaign strategy and performance to filmmakers and executive leadership. • Oversee global campaign execution and investment strategy, ensuring efficient allocation of resources to deliver consistent overperformance against revenue targets. • Spearhead strategic brand partnerships and cross-promotional initiatives that extend campaign reach, unlock incremental revenue streams, and enhance cultural relevance. • Influence global release and distribution strategies in partnership with internal stakeholders, optimizing market prioritization, timing, and retail positioning. • Champion data-driven decision-making, leveraging performance analytics and audience insights to continuously optimize engagement and conversion.

• Developed and drove international marketing strategies for major film releases, identifying and addressing local marketing needs of 60+ international markets. • Directed international creative strategy across AV, print, and social, aligning with brand positioning and talent vision. • Optimized solutions for providing social media insights to 8 key international markets, selecting and onboarding a new vendor and building a new social listening reporting system.

• Led integrated global marketing campaigns for theatrical film releases, collaborating with cross-functional teams and partnering with filmmakers and talent. • Partnered with 5 international operating territories and 20+ third party distributors to launch global marketing campaigns ensuring local box office success. • Developed B2B marketing tools to secure international sales of Studiocanal film productions.

• Controlled multimillion-dollar budgets of 4 cable TV channels and several TV shows. • Integrated 2 acquired channels into an internal accounting information system. • Partnered with TV Channel Directors, Production Managers and Programming Directors to approve TV and film acquisitions and productions. • Completed ad-hoc analysis and reporting for Senior Management.

• Provided support in negotiations for various TV distribution rights with major US distributors. • Client portfolio: Disney, Warner, MGM, Sony Pictures, Fox, NBC-UNI, Lionsgate, HBO, Starz.

• Developed multi-channel communication strategies and branded entertainment for several global brands: Wrigley, Henkel, Lipton and Greenpeace. • Briefed creative teams and managed campaign execution.

• Developed a smart shopping app using new technologies with a team of business, engineering and design students. • Elaborated a marketing strategy and conducted a market study.

• Compiled research reports on documentary submissions for the Research and Development Department. • Produced and edited lesson plans and companion materials for the Marketing and Community Engagement Departments. • Connected with local organizations and communities to organize screenings.

Apple Student Award for the Product Creation and Innovative Manufacturing Program Thesis "The Impact of Transmedia: perspectives in terms of content and economic models"

Distinction of Cum Laude

French Language & Culture Studies and completed an Internship at the Kuwait News Agency (KUNA): Produced articles on foreign affairs, conducted daily press reviews, attended weekly press conferences at the French Ministry of Foreign Affairs.