Larissa Caetano

As part of the IC Ecosystem team at Fresenius Medical Care, I contribute to global initiatives that drive strategic communication, marketing innovation, and operational excellence across multiple regions. My role combines project coordination, marketing support, and cross-functional collaboration to strengthen the ecosystem approach and enhance customer engagement. Key Responsibilities: - Support global product managers in identifying marketing claims and creating impactful promotional materials to reinforce the Ecosystem strategy. - Assist in the design and development of executive presentations, ensuring clarity and visual appeal for internal and external audiences. - Establish and manage communication channels with global, regional, and local teams to ensure alignment and information flow. - Act as Project Manager, tracking action items, monitoring timelines, and ensuring execution of plans derived from strategic meetings. - Provide administrative and operational support for the IC Ecosystem team, ensuring smooth day-to-day activities. - Support countries in the implementation of Ecosystem-based sales strategies, facilitating adoption and best practices. - Collect and analyze qualitative and quantitative data from marketing campaigns to measure impact and identify improvements. - Gather relevant market insights from countries where new business areas are being introduced, contributing to global strategy development. - Offer hands-on assistance in diverse marketing and business activities, promoting consistency and efficiency across initiatives. This position enables me to build strong expertise in marketing strategy, project management, internal communication, and B2B engagement, while working in a global healthcare environment focused on innovation and value creation.

As Operations Director at Oyinit, I was responsible for overseeing and optimizing the company's strategic operations, ensuring that all processes were aligned with our mission of excellence in Customer Success. I led and coordinated innovative technological solutions to improve operational efficiency and strengthen Oyinit's digital presence in the global market. In addition to operational responsibilities, I was responsible for all of Oyinit's marketing management, including social media administration, content creation and copywriting, analyzing performance metrics and proposing materials in line with the company's identity. I developed strategies that strengthened the brand and consolidated our internal culture, promoting actions that increased the company's engagement and visibility. To ensure organization and efficient communication, I worked on creating and managing the internal communication space at Confluence, structuring documentation, internal policies and strategic materials, facilitating access to information and promoting transparency between teams. I used collaborative tools such as Slack to maintain agile communication and promote strategic alignment between teams, especially in the context of remote working. In addition, I implemented Customer Success strategies that strengthened the relationship with customers, guaranteeing personalized service and the delivery of solutions that increased satisfaction and loyalty. My work was marked by collaborative management, a focus on results and a constant search for innovation, always promoting Oyinit's sustainable growth and excellence in the company's operations and marketing.

As General Manager at Oyinit, I was responsible for leading and supervising all the company's operations, developing and implementing strategies that ensured efficient services and continuous growth, always in line with the mission of excellence in service. I coordinated cross-functional teams, promoting a collaborative environment and integrating technological solutions to optimize processes. I monitored the performance of operations, analyzing data to adjust strategies in line with market demands. I also took care of the company's communication, managing social media and creating strategic content that strengthened the brand's identity. I developed digital campaigns and produced materials in line with institutional objectives, ensuring an engaged and relevant digital presence.

As a Junior Operations Assistant at Oyinit, I was responsible for coordinating daily activities and ensuring the efficiency of internal processes, always aligned with the mission of excellence in service. I took part in the onboarding of new employees, promoting integration and alignment with the company culture. I managed Oyinit's social media, from copywriting to design, using tools such as Canva to create content. I implemented the use of collaborative tools, such as Slack, Miro and IAs, to optimize communication and automate repetitive tasks. I monitored operational data and analyzed metrics to identify improvements, proposing solutions that increased the efficiency of internal flows. I used Google Workspace to organize documents and optimize information sharing between teams.

At R.M.M.A., I was responsible for developing and implementing operational strategies that boosted the company's growth and internal efficiency in the programmatic and affiliate media marketing market. I worked directly on the management of internal processes, ensuring the optimization of operations and the alignment of marketing strategies with the company's objectives. My activities included planning and executing digital campaigns, creating content and managing social media to strengthen the brand's identity and increase R.M.M.A.'s visibility on the global stage. I worked on strategic projects, ensuring the delivery of personalized marketing solutions aligned with the client's objectives. I also took part in the development of internal communication strategies and team support, promoting alignment between areas and ensuring collaborative and efficient management. I also contributed to drawing up performance reports and monitoring results, applying insights that strengthened strategic decision-making. Through an integrated and analytical approach, I helped strengthen operational processes and consolidate the company's digital presence.

I have worked as a freelancer at events of different formats, taking on various roles such as production, coordination, running plenary sessions, exhibitor support center, accreditation, reception and media center. My work was marked by the constant use of bilingual and trilingual skills, ensuring efficient communication with participants and exhibitors of different nationalities. Through this experience, I developed essential skills for customer success, including personalized service, rapid problem solving and real-time demand management. I was responsible for ensuring a positive experience for attendees, conveying information clearly and efficiently and anticipating needs to maintain high levels of satisfaction. I also honed skills such as flexibility, proactivity, emotional intelligence and interpersonal communication, which are essential for dealing with unforeseen events and maintaining quality service in dynamic environments such as congresses and fairs. The constant practice of interacting with diverse audiences has strengthened my ability to adapt and my relationship with clients, always with a focus on providing a welcoming and professional experience.

I worked as a surgical assistant at the É o Bicho Veterinary Hospital, assisting with a wide range of procedures, but with a focus on soft tissue surgeries, providing all the necessary support to the team working there.

Accompanying routine clinical consultations, assisting the veterinarian in charge with all the necessary procedures. I work as a veterinary and nursing assistant in the hospitalization sector at the clinic.

Accompanying routine clinical consultations, assisting the veterinarian in charge with all the necessary procedures. I work as a veterinary and nursing assistant in the hospitalization sector at the clinic.

Assisting in the Veterinary Clinical Pathology laboratory, work focused on the processing and reading of biological materials collected in the veterinary hospital itself, for the preparation of laboratory test results required by resident doctors, in order to arrive at a clinical diagnosis and correctly conduct the hospital routine.

Monitoring the surgical routine as an anesthesiology assistant at the Professor Firmino Mársico Filho University Hospital for Veterinary Medicine, providing support for a wide range of procedures in the operating room, from the moment the patient is received until the time of discharge from anesthesia, granted by the doctor in charge.