Larisa L. Chivu

Head of Marketing @ Sport Vision Group

About

Head of Marketing with 15+ years of experience across marketing, digital and sales, leading country-level B2C marketing strategies for retail and eCommerce brands. I have a proven track record in aligning brand, performance and commercial goals to drive sustainable growth in complex, omnichannel environments. With full ownership of strategy, budgets and teams, I have delivered measurable commercial impact, strong ROI and improved customer retention. Experienced in operating within large, matrix and regulated organizations, working closely with global brands and senior stakeholders to translate strategy into consistent execution.

Country

Romania

City

Bucharest

Industry

Marketing & Advertising

Skill

Stakeholder Management, Omni-Channel Marketing, Brand Management, Analytical Skills, Sales and Marketing, Strategic Planning, Account Management, Time Management, Presentation Skills, Team Leadership, Organization Skills, Sales, Problem Solving, Business Development, Management, Communication, Creative Problem Solving, Digital Marketing, Online Advertising, Online Marketing

Experience

Head of Marketing

Sport Vision Group

2020-4 - 2025-4 · 5 yrs 1 mo

Bucureşti, România

Owned the end-to-end marketing strategy and annual budget for three retail brands across eCommerce and a 50+ store national retail network. Led and developed an in-house team of 10, coordinating 70+ agencies and partners within a matrix organization. Delivered +20% eCommerce growth, +15% retail sales growth and >400% media ROI through full-funnel, data-driven marketing. Increased customer retention by +20% via CRM, loyalty and segmentation initiatives. Drove omnichannel campaigns, brand moments and strategic partnerships with global sports brands, ensuring consistent execution at scale.

Concept Marketing Manager Ro

Sport Vision Group

2018-7 - 2022-12 · 4 yrs 6 mos

Bucureşti, România

iQos Coach and Channel Developer

Philip Morris International

2017-3 - 2018-7 · 1 yr 5 mos

Bucureşti, România

Delivered premium brand activations and channel initiatives within a highly regulated FMCG environment, ensuring full compliance. Built and scaled a B2B partner network, onboarding 60+ partners and driving 1,000+ consumer conversions in 6 months. Strengthened CRM and customer retention through IQOS Club initiatives and lifecycle engagement.

Business Development Executive

Vodafone

2016-1 - 2017-1 · 1 yr 1 mo

Bucharest, Romania

Managed the full B2B sales cycle for IT&C solutions, including negotiations and long-term client relationships. Drove portfolio growth through upsell and cross-sell, delivering tailored solutions in collaboration with internal teams. Built strong commercial and client-facing experience in a large business environment.

Online Advertising Sales Manager

Digital4People

2010-8 - 2015-12 · 5 yrs 5 mos

Bucureşti, România

Led performance-driven digital campaigns across CPC, CPL and CPA models, with a strong focus on optimization and ROI. Developed custom media plans and built long-term partnerships with corporate clients.