Larisa-Isabela Topoliceanu

Developed and executed an organic TikTok content strategy focused on mental health awareness and Ahead app adoption. Owned end-to-end content production for one brand account, covering trend and audience research, ideation, scripting, on-camera filming, video editing, copywriting, publishing, and performance analysis. Drove rapid organic growth, generating 1.9M+ total views in 30 days, scaling to 1.9 million views in January 2026 alone, with a single top-performing video surpassing 1 million views. Conceptualized, filmed, and edited UGC-style ad creatives entirely from scratch, independently owning every stage from initial idea through final performance-optimized delivery. Consistently delivered high-engagement short-form content by combining trend intelligence, data-driven iteration, and Gen-Z-first creative execution aligned with brand voice and mental health positioning.

- Spearheaded the development and execution of over 600 social media posts, including visuals, reels, TikToks, and promotional videos, tailored to engage diverse audiences across, Instagram, Facebook, Tik Tok and LinkedIn. - Led the planning, execution, and optimization of 30+ Meta Ads campaigns, focusing on specific client objectives to drive brand awareness, engagement, and conversions. - Utilized social media management tools to streamline content scheduling, track engagement metrics, and analyze performance data, continuously optimizing strategies for improved results. - Regularly assessed industry trends to inform creative direction and stay ahead of evolving digital marketing practices.

- Wrote and edited 200+ SEO-optimized articles across industries like medicine, fashion, and agriculture, resulting in improved search rankings and increased visibility for clients. - Conducted in-depth research to ensure content accuracy, credibility, and alignment with client needs, contributing to stronger brand authority. - Adapted tone and style for diverse audiences, enhancing engagement and client satisfaction with more personalized content.

- Completed a 160-hour internship where I wrote over 60 news articles and created 100+ social media posts, sharpening my content creation and audience engagement skills. - Gained practical experience with social media management tools, using them to schedule posts, track engagement, and analyze performance data.

This program focused on developing advertising campaigns, branding, and understanding consumer behavior. It helped me build skills in digital communication and strategic marketing, preparing me to create and evaluate impactful campaigns.

This program provided me with a comprehensive understanding of digital content creation, multimedia production, and social media management. I learned to craft compelling digital stories, manage content on various platforms, and utilize tools for web design and multimedia production, preparing me for dynamic careers in digital media.