Larissa Brancalhão
Senior Product Designer @ Crosby Health
About
Hi, I’m Larissa! Product Designer with 5+ years of experience, former journalist and mom - currently working as a Senior Product Designer at Crosby Health. I'm also helping early-career designers grow with confidence in the UX field. My background at startups and big companies (Cielo and Itaú) blends active listening, strategic thinking and storytelling. I design accessible, well-documented digital experiences that connect user needs, business goals and technology. I also mentor people transitioning into UX and share insights about design, career change and professional growth. I started out as a journalist, where I learned to truly listen, investigate context and communicate clearly. Today, I bring that mindset into design to create meaningful impact. If you're starting out in UX or want to chat about career transitions, let’s connect!
Brazil
São Bernardo do Campo
Design
Communicação estratégica, Design de interação, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Web design, Adobe XD, Design gráfico, Design de interface do usuário, Figma (Software), Wireframes, Design de produtos, Pesquisa com usuários finais, Workshop de design, Mapeamento da jornada do cliente, Prototipagem de interfaces de usuário, Experiência do cliente, Gestão de experiência do cliente, Redação UX, Marketing digital
Experience
Senior Product Designer
Crosby Health
Senior Product Designer
Itaú Unibanco
São Paulo, Brasil
UX Strategy · Comunicação Digital · App Itaú Atuação focada na gestão e evolução dos espaços de comunicação no app, com foco em consistência, escalabilidade e impacto no negócio. 🔹 Estratégia e governança de landing pages 🔹 Diretrizes de design e conteúdo para espaços de destaque 🔹 Documentação e padronização de componentes e fluxos 🔹 Parceria com PMs, POs, desenvolvedores e content designers 🔹 Facilitação de treinamentos e rituais de governança
Senior UX Designer
Cielo
UX Research · Design de Experiência · Vendas Digitais Responsável pelo processo completo de design na squad de Produtos e Serviços, aplicando o método do triplo diamante para gerar soluções centradas no usuário e alinhadas ao negócio. 🔹 Discovery, prototipação e testes com usuários 🔹 Pesquisa qualitativa (entrevistas, testes de usabilidade) 🔹 Mapeamento de jornadas e fluxos (desktop, Android e iOS) 🔹 Criação de wireframes e protótipos de alta fidelidade no Figma 🔹 Colaboração próxima com times de desenvolvimento e análise de métricas pós-handoff
Product Designer
Cielo
São Paulo, Brasil
🖥 Product Designer at Onboarding tribe, working with the accreditation flow ✅ Responsible for all design process at the squad, using the triple diamond method ✅ UX research, user interviews and usability tests ✅ Blueprint, user's journey and web flows (desktop and mobile) ✅ Workshops with stakeholders for brainstorming e prioritization ✅ Prototypes (wireframes and high fidelity) with Figma ✅ Responsible for discovery to delivery and metrics follow-up with the dev team after design handoff
UX Designer
Dootax
São Bernardo do Campo, São Paulo, Brasil
🖥 UX Designer responsible for creating the UX team ✅ UX projects management ✅ User's journeys, web flows and service blueprint, mapping every impact in user's experience ✅ Planning and monitoring satisfaction surveys (NPS, CSAT) ✅ Metrics and usability goals definition (SUS, CES) ✅ Low, medium and high fidelity prototypes (Figma) ✅ Usability tests with users (Maze)
UX Designer Jr
Dootax
São Bernardo do Campo, São Paulo, Brasil
🖥 UX Designer responsible for creating the UX team ✅ UX projects management ✅ User's journeys, web flows and service blueprint, mapping every impact in user's experience ✅ Planning and monitoring satisfaction surveys (NPS) ✅ Creating and monitoring user's Knowledge Base ✅ Mapping and improvements at new user's onboarding flows ✅ Content focusing on user's experience (software manuals, copywriting, microcopy, ux writing)
Content Specialist
Dootax
São Bernardo do Campo, São Paulo
🖥 Content production for users ✅ Content and projects focusing on user's experience with the product (SaaS) ✅ Institutional material, such as videos, e-books, general documentation about the product ✅ Creation and maintenance of Knowledge Base for users ✅ Participating in projects and new processes structuring for improving user's experience
Content Producer
Grupo Rái
São Paulo, Brasil
🖥 Content producer for social media ✅ Online content prodution (social media, video scripts and others) ✅ Content management for different platforms (Facebook, Linkedin, Instagram e YouTube) ✅ Account responsible (fintech and health clients) ✅ Monthly content planning and schedule
Copywriter
Avant Interactive
São Caetano do Sul, São Paulo
🖥 Content producer for social media ✅ Online content prodution and review (social media) ✅ Advertising content prodution and review (ads, banners and others) ✅ Content management for different platforms (Facebook and Instagram) ✅ Account responsible (real estate market) ✅ Monthly content planning and schedule
Content Specialit
PLANIN
São Paulo, Brasil
🖥 Online and Offline Content Producer ✅ Social media management (Facebook, Twitter, Instagram) ✅ Online content creation (website, blog, social media, infographics, e-books) ✅ Offline content creation (corporative magazines, journals, murals) ✅ Digital marketing (Facebook ADS, Twitter ADS, Instagram ADS, LinkedIn ADS)
Social Media Intern
PLANIN
São Paulo
🖥 Social media content (intern) ✅ Social media management (Facebook, Twitter, Instagram) ✅ Online content creation (website, blog, social media, infographics, e-books) ✅ Offline content creation (corporative magazines, journals, murals) ✅ Digital marketing (Facebook ADS, Twitter ADS, Instagram ADS, LinkedIn ADS)
Social Media Assistant
Arbor Comunicação Integrada
São Bernardo do Campo, São Paulo
🖥 Intern - Social Media ✅ Social media management (Facebook, Twitter, Instagram) ✅ Clipping (media and press materials about clients) ✅ Content creation for websites and blogs
Writer and diagrammer
Gráfica Madograf
São Bernardo do Campo, São Paulo, Brasil
🖥 Writer and diagrammer ✅ Magazines and journals diagramming ✅ Design with Corel Draw and Illustrator ✅ Interviews and reports for corporative magazines ✅ Content writing and reviews
Writer and diagrammer
Jornal Cosmopolitano
São Bernardo do Campo, São Paulo, Brasil
🖥 Writer and diagrammer ✅ Magazines and journals diagramming ✅ Design with Corel Draw and Illustrator ✅ Interviews and reports for corporative magazines ✅ Content writing and reviews
Education
Faculdade de Tecnologia de Curitiba
UX Research, Operações em pesquisa e Liderança em Design
MBA de UX Design & User Research organizado pelo UX Unicórnio em parceria com a Toronto School of Management
Universidade Anhembi Morumbi
User Experience
UX Unicórnio
Curso que aborda o processo de UX Design de ponta a ponta + Criação de case fictício.
Universidade Metodista de São Paulo
Comunicação
Jornalismo - Formação em dezembro/2016
Larissa Brancalhão's Contact Information
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