Larbi Houmz

- Develop and execute a social media strategy aligned with business goals. - Manage content calendar and oversee daily posting across platforms. - Create and brief engaging content with designers/copywriters. - Monitor performance, analyze KPIs, and optimize based on insights. - Engage with community and support influencer/partnership initiatives. - Collaborate with marketing, product and sales teams to align efforts.

- Lead marketing and communication work for client accounts, from brief to rollout, align goals, messages, channels, and timelines. - Manage brand messaging and consistency, define simple guidelines, review outputs, and keep the same tone across touchpoints. - Plan and coordinate campaign and content calendars, across social media plus web, email, and print when needed. - Coordinate production with designers, editors, and partners, follow up on approvals, and keep delivery on schedule. - Track performance and share clear updates, what worked, what changed, and what we do next.

▪️ Analyzing the success of marketing campaigns and creating reports. ▪️ Supervising advertising, product design, and other forms of marketing & maintaining consistency in branding. ▪️ Developing strategies and managing marketing campaigns across our online platforms (Facebook, Instagram, LinkedIn). ▪️ Customer and Partners insights analysis. ▪️ Manage a team of digital marketers' responsibles. ▪️ Overseeing the production of advertisements, promotional materials, and mail campaigns. ▪️ Ensuring that messaging and marketing activities are aligned with the brand and the values of our organization.

Responsible for Implementing B2B On local Level in 6 Cities in AIESEC In Morocco by improving the partners lead nurturing, Portfolio management & retention.

I work with the Global Expansion Board (GEB) which serves as an independent body designed to take care of AIESEC expansions in order to move the organisation forward. Supervised Finance process Implementation in 5 expansions of AIESEC Part of a team from different continents Deliver Finance education for the expansions in collaboration with Regional Offices and Global Boards Hold regular consultancy meetings with Heads of Finance Manage network engagement and channels Provide support in reporting Analyze data and generate financial analyses.

Responsible for mapping the strategies and direction of professional internships and Volunteering experiences. Creating, implementing & downscaling product strategies. Managing product network and consultants.

As National Director for Finance & Legalities my responsibilities include managing the finances of the national entity, giving education & tracking finances in the local AIESEC chapters and ensuring we run a legal & sustainable organisation. Focus of the projects for this year include improving the financial analytics we run, and increasing product sustainability for our exchange products.

AIESEC brand management locally. Main functional responsibilities include: - Digital & On-Ground Marketing campaigns execution. - External relations - Department management Organized 5 PR events with 350+ targeted attendees. Realized a 15% growth in operations performance and revenue. Led a local committee of 120 members alongside my fellow board members

I was in charge of Moderating and filtering a partner's Content in the MENA region.