LARAICHI Mehdi
Head of Latin America & Country Managing Director Brazil | Virbac @ Virbac
About
With over a decade in the pharmaceutical industry, my tenure as Country Managing Director at Virbac has solidified my proficiency in veterinary medicine and pharmaceutical sales. Previously leading Virbac FPA Brazil, I propelled business strategies and fostered key account management, contributing significantly to our global business performance. My mission is to continually enhance industry standards through innovative business models and strategic distribution tactics. Virbac's dedication to animal health echoes my own, aligning with my goal to deliver exceptional commercial team training, ultimately driving operational excellence across the organization.
Brazil
São Paulo
Pharmaceuticals
Veterinary Medicine, Pharmaceutical Industry, Pharmaceutical Sales, Business Strategy, Market Research, Vaccines, International Marketing, Marketing Management, Sales Effectiveness, Veterinary, Biotechnology, Sales Management, Market Access, Product Launch, Market Planning
Experience
Head of Latin America & Country Managing Director Brazil | Virbac
Virbac
São Paulo, Brésil
Appointed to lead Virbac’s strategic growth across the Latin American region while maintaining direct leadership of the Brazilian affiliate. I oversee a complex network of 6 subsidiaries ( Brazil, Mexico, Chili, Colombia, Uruguay, Costa Rica) and 4 production sites, ensuring we deliver sustainable, long-term results in a rapidly evolving animal health market.
Country Managing Director
Virbac
Brasil
Head of Virbac FPA Brazil
Virbac
São Paulo Area, Brazil
Global business performance Director
Virbac
Nice Area, France
By Always challenging the status quo, and continuously focusing on what really matters for the business I contribute to the global group performance & improved profitability through cross-functional activities management (3 people): - The business “ambassador” in the coordination of the Group key cross-functional projects, - Business audit & consulting: a complete strategic auditing process to challenge/re-engineer the company (& affiliates) business processes, - Group referent in Key Account Management tactics, Business models and distribution strategies, - Virbac Business School: Development of a complete training graduated program to reach operational excellence in commercial teams.
International Marketing Manager
Virbac
Nice Area, France
Latin America / Australia / New Zealand / South Africa / Asia
International Marketing Manager "Coophavet Range"
Merial
Europe / Asia / Africa / Middle East (60 countries)
Juinor Product Manager (France)
Merck
Bovilis Bovigrip (Respiratory Bovine Vaccine) Launching in France
Junior Product Manager
Alcyon
Lyon Area, France
Education
Cranfield University
Business Administration and Management, General
Key Account Management
iaelyon School of Management
Management of Pharmaceuticals Companies
Management of Pharma industries
LARAICHI Mehdi's Contact Information
Phone
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