lara garcía

* As a press officer assistant my main duties were: * Working alongside the press team to build relations with influencers and bloggers. * Press clipping: arranging, tracking and managing all the press coverage. * Send outs to magazines via Fashion GPS program in a daily basis. * In charge of collating the social media coverage in Instagram, Facebook and Twitter. * Creating content by using photography and relevant hashtags.

* Currently, I combine my work as a blogger with my Stylist role in Scoth&Soda. The international company’s culture aims to ensure that the client knows how each article of clothing is created and made of, make him/her part of the production process. * Therefore, as a Stylist my main duties are: * Personal outfits creation. * Store design collaborator. * Internal communication management among the stores. * Social Media. * Customer Service.

* For more than a year I had the chance to work in this music company as an Assistant in the Classic and Jazz Department. In this industry I learnt how to start and promote national and international music events: * Doing the press releases with all the new records and artists of the month from the Classic and Jazz department. * Managing the copy creation of the new releases. * Launching promotions and organisation of events such as cd signings and photoshoots with artists. * Managed relations with suppliers and sales representatives. * Social media planner with regular posts in Facebook

* In the summer of 2010 I completed an internship at the Pepe Jeans whosale department. Thanks to this opportunity I experienced first-hand the ins-and-outs of a showroom work: * Managing key accounts, cultivating buyer relationships in existing and new stores. * Following & responding to sales performance. * Stock maintenance. * Supporting the Wholesale Operations team as needed

* For over a year I worked in this magazine as a Fashion Editor assuming Supervisor responsibilities. * Fashion articles edition * Styling and arranging all the fashion pages of Ragazza (through In Design). * Organising photoshoots with photographer, stylists, and models. * Attending Madrid Fashion week every season to conduct research interviewing models and seeking the most up to date fashion trends. * Also in charge of other sections of the magazine on a monthly basis, for instance, exhibitions happening at that time, reviews of video games and the latest techno news.

Since 2006 I have been working as a blogger on several platforms. I began with a tendency blog in this modest website: http://piensamal.blogspot.com.es/. Two years later I had the amazing opportunity of working with Elle Magazine creating “Starchic”, http://starchic.es/ At this moment I own the blog’s domain and Starchic has become my online site to post about fashion, campaigns, events, models, while keeping me up-to-date with new tendencies.