Lara Zielin

I am a performance driven data junkie and customer acquisition guru - the perfect balance of creativity, quant, and get-it-done. Clients and colleagues recognize me for my expertise in paid search/SEM and for transformative data visualizations. I design and execute the full funnel lifecycle of cutting-edge lead generation campaigns across Google Search for a network of profitable proprietary websites and across a set of competitive industries including personal loans, mortgage, auto warranty, healthcare, education, and careers. I've helped major auto insurance and warranty companies generate well over 30,000 net new customers a month with ad campaigns across the entire Google platform across SEM, Youtube, GDN, and Discovery. I build and manage highly competitive data-driven acquisition campaigns in areas such as automotive and personal lending fully exercising my abilities in attribution, data-modeling, and quantitative analysis.