lara toska

Business-driven Mechanical Engineer with a strong track record in sales engineering, business development, and brand positioning across diverse sectors in Saudi Arabia — including logistics, oil & gas, and contracting-construction companies. I specialise in building commercial functions from the ground up, leading client acquisition strategies, and delivering technical proposals for high-profile entities. My expertise spans the full sales cycle — from generating leads and managing key accounts to developing marketing strategies and enhancing brand credibility. My work is defined by a deep understanding of the Saudi market, technical credibility, and a strong ability to align business objectives with operational execution.