Lara Burt

Talent Marketing Activation Specialist @ Ericsson

About

I’m a people-person & a storyteller at heart with a background in marketing, branding, social media strategy, and PR, channeling all of that into talent marketing! With a focus on the Americas region, I specialize in adapting global employer branding strategies to reflect local cultures, values, and talent expectations. In my role, I have the pleasure of working on everything from recruitment marketing and content creation to managing regional talent platforms and helping to drive employee advocacy. I love shaping strategies that not only reflect who we are globally, but also resonate locally with real impact. What I love most about working at Ericsson? The culture. Hands down. I’m really lucky to collaborate with some of the most inspiring, creative, and supportive people every day, they make work fun! Always happy to connect with fellow creatives, talent pros, or anyone passionate about storytelling and employer branding. Feel free to reach out!

Country

United States

City

Dallas

Industry

Information Technology & Services

Skill

Paid Social Media Advertising, Marketing Campaign Management, Public Relations, Budget Management, Executive Social Media Activation, Employee Advocacy, Employer Branding, Marketing Strategy, Marketing Campaigns, Candidate Experience, Ad Targeting, Consumer Behavior, Advertising, Creative Briefs, Program Development, Change Management, Design Thinking, Data Analysis, Social Media Strategy, Supply Chain Consulting

Experience

Talent Marketing Activation Specialist

Ericsson

2025-4 - Present · 1 yr 6 mos

- Localizing EVP, messaging & strategies for unique regional audiences - Planning & executing recruitment marketing campaigns, content & events - Managing talent attraction platforms, job boards & key regional channels - Championing employee advocacy & the candidate experience

Communication and Campaign Specialist

Ericsson

2023-3 - 2025-4 · 2 yrs 2 mos

Dallas, Texas, United States

- Managed Executive social media activations & supported employee advocacy - Managed strategic speaking engagement opportunities - Supported external communications and PR - Translated company strategy into impactful paid media campaigns - Managed paid media budgets and accounts

Internal Marketing Specialist at Ericsson Emodo

Ericsson

2022-2 - 2023-3 · 1 yr 2 mos

Plano, Texas, United States

- Created & implemented new social strategy that increased following 55% - Assisted with the launch of Emodo’s rebrand which drove +312% YOY traffic to the company’s website - Supported social strategy for rebrand launch, resulting in +5% followers and +362% engagement on LinkedIn - Collaborated with Product Marketing on competitive research & co-created 10+ pieces of collateral for Sales enablement

Improvement and Performance Specialist

Ericsson

2021-6 - 2023-3 · 1 yr 10 mos

Plano, Texas, United States

Hired into Rotation and Mentor Program (RAMP) focused on identifying and nurturing top talent in leadership, performance and project management over three six-month rotations and two one-month sprints.

Global Supply Chain Consultant

Ericsson

2022-9 - 2022-10 · 2 mos

Plano, Texas, United States

- Interviewed 25 internal & external Supply Chain experts on resilience opportunities & proposed a 3-tiered solution to improve Ericsson's Global Supply Chain - Traveled to Kista, Sweden & presented recommendations to Senior Supply Chain Leaders resulting in implementation

Project Lead - RAMP Annual Report

Ericsson

2022-1 - 2022-2 · 2 mos

Plano, Texas, United States

- Identified & organized significant data from 20+ RAMP participants - Designed & created first annual RAMP Report for senior visibility into the program’s business impact

Assistant Project Lead - 'Take Back Your Time' Program

Ericsson

2021-8 - 2022-1 · 6 mos

Plano, Texas, United States

- Assisted launch of pilot program to 394 employees with a 97% satisfaction rate - Launched OKR pilot within L&D & collaborated with senior leaders to iterate team OKRs

Communications Intern

Retail Business Services

2020-6 - 2021-6 · 1 yr 1 mo

Salisbury, North Carolina, United States

- Helped to create branded marketing materials for recruiting purposes - Researched and helped the communications team find a Digital Asset Management solution - Wrote pieces that were featured on RBS' social media, intranet site and blog - Supported team writing, editing and research - Helped produce internal news video - Supported transition to new intranet site

Public Relations Team Member

Criminal Justice Action and Awareness

2019-9 - 2019-12 · 4 mos

Chapel Hill, North Carolina, United States

- Assisted with non-profit communications both internally and externally - Helped to establish a consistent media presence - Worked with a team to advertise events and communicate with the organization's members - Worked with a team to create an up-to-date communication audit for the organization

Private Brands Intern

Retail Business Services

2019-5 - 2019-8 · 4 mos

Salisbury, North Carolina, United States

- Created a user-friendly catalog with sales data of all Private Brands products - Analyzed sales data and product information - Gained insights into Private Brands and retail strategies

Operations Ambassador

UNC Chapel Hill Campus Recreation

2018-8 - 2019-5 · 10 mos

Chapel Hill, NC

- Provided a welcoming, clean and inclusive environment for patrons - Communicated with and assisted patrons, provided assistance with equipment and checkout procedures

Marketing Manager

UNC Chapel Hill Community Government

2017-10 - 2018-4 · 7 mos

Chapel Hill, North Carolina

- Helped plan student-run events for the Manning West Community and UNC Chapel Hill - Advertised for community events in person and on social media - Helped set up and run community events