Lanqing Yu

- Event Planning: Organized and executed 10+ themed sharing sessions for veterans and women returning to the workforce, each attracting 10+ participants; coordinated 16 online business conferences with 200+ average attendees, covering process design, guest invitations, and on-site coordination. - Media Production: Led end-to-end production of a cross-cultural communication lecture series, including topic selection, scriptwriting, hosting, filming, editing, and multi-platform publishing; videos reached 1,000+ views with strong community engagement. - User Engagement: Built career development pathways through online courses and offline events, supported 100+ job seekers with personalized resources and referrals, successfully helping several secure employment. - Channel Operations: Maintained relationships with employed users and collected 30+ job resources, creating a sustainable feedback loop to improve organizational service efficiency.

• Influencer Collaboration: Managed influencer marketing campaigns across mother & baby, automotive, and beauty categories. Independently identified, negotiated, and maintained relationships with over 160 creators on Tiktok and Rednotes, effectively expanding the company’s partnership network. • Campaign Execution: Coordinated end-to-end influencer collaborations—from product briefing, contract negotiation, and content review to post-launch performance tracking—ensuring timely delivery and brand consistency across all campaigns. • Data Analysis: Analyzed GMV, conversion rate, ROI, and engagement data to identify high-performing influencers, optimize selection criteria, and improve overall campaign efficiency.

• Channel Management: Managed the “Xiao Lang Watch Zhejiang Education” WeChat Video Channel, boosting followers by 15% and surpassing 100K total views. • Content Creation: Planned and produced 30+ original short videos on education trends; one video reached 30K+ views and 2K+ likes, driving a 40% increase in organic traffic. • Data Optimization: Analyzed backend metrics (views, completion rate, engagement) to refine content strategy, raising average completion rate by 12% and overall engagement by 25%.

- Assisted in news reporting by conducting interviews, investigating topics, and writing press releases. - Engaged in street interviews, supported the editorial team with editing and proofreading, and contributed to investigative research. - Collected and organized background information, analyzed data, and compiled statistics to enhance news coverage.