Lane Kruger

As a Marketing Operations Intern at Map Dot Media, I support the execution and optimization of marketing campaigns across digital platforms. My role focuses on coordinating workflows, analyzing performance metrics, and assisting with content and campaign operations to ensure efficient and effective marketing efforts.

Capture and create photo and video content for UNI Athletics across all sporting events. Shoot, edit, and deliver media for social, marketing, and promotional use while collaborating with a talented creative team to showcase Panther pride.

Founder & Creative Director at Kruger Co. Productions, where I help businesses and individuals tell their stories through innovative media. From videography and photography to drone production and editing, I focus on delivering customized, high-quality content that aligns with each client’s unique brand and goals.

Produce high-quality video and photo content to support the college’s branding and outreach initiatives. Collaborate with faculty and staff to create compelling stories that showcase academic programs, student experiences, and events. Ensure all content aligns with the college’s strategic communication goals.

Operate live replay technology for University of Northern Iowa athletic events, ensuring smooth capture and playback of game footage. Work closely with production teams and coaches to provide accurate and timely visuals for performance analysis and broadcasting.

Support the setup, operation, and breakdown of AV and media systems for university events and ceremonies. Handle video equipment, lighting, and live streaming tools to ensure seamless production. Troubleshoot technical issues under tight deadlines, demonstrating adaptability and problem-solving skills.

Provide real-time IT support for classroom technology, assisting faculty and staff with technical issues across campus. Lead a small team of technicians, coordinate scheduling, and manage inventory of AV equipment. Recognized for leadership, initiative, and technical problem-solving.

Support Agtegra’s marketing and communications team by assisting with content creation, social media strategy, internal communications, and campaign coordination. Help tell the Agtegra story through digital and print media while gaining hands-on experience in agricultural marketing, brand messaging, and community engagement.

Supported hospital IT operations by troubleshooting hardware/software issues, assisting with system updates, and resolving daily tech-related queries from staff. Helped maintain a secure and efficient digital infrastructure in a high-pressure healthcare environment.

Assisted customers with loading materials, managed outdoor inventory, and ensured yard safety and cleanliness. Developed strong communication skills, reliability, and customer service experience in a fast-paced environment.

Provided front-line customer service by assisting shoppers at checkout, handling returns and exchanges at the service desk, and helping load large items for carryout. Gained valuable experience in communication, problem-solving, and time management while working in a high-traffic retail environment.

Currently pursuing a double major in Marketing and Interactive Digital Studies at the University of Northern Iowa. I’m actively involved in the Wilson College of Business as President of the Entrepreneurs Club, President of AMA-UNI, a Student Ambassador, and a member of FBLA. These roles have allowed me to lead, collaborate, and promote innovation across campus.

At the American College of Greece, I studied two distinct yet interconnected subjects: Olympic Games and Mega Events, and Environmental Sustainability. In the first class, I delved into the multifaceted challenges of organizing and managing large-scale events, focusing on their impact and legacy. The second class enriched my understanding of sustainable practices and the necessity of integrating environmental considerations into various aspects of planning and development. Together, these courses provided me with a holistic view of how to responsibly host major events while prioritizing sustainability.