Lane Barrocas

I partner with prestige beauty and luxury brands to strengthen commercial strategy, elevate retailer performance, and drive disciplined, profitable growth. My work blends operator level rigor with advisory level perspective, helping founders and leadership teams make clearer, faster, more data driven decisions across sales, retail, and go to market execution. I support brands through retail expansion, organizational shifts, and operational resets, ensuring they scale with clarity, commercial discipline, and stronger visibility into POS trends, forecasting, and field team effectiveness.

Accelerated Analytics is a SaaS platform that unifies EDI 852, POS, and online inventory data to give brands real time visibility into performance across retailers and channels. As VP of Sales & Marketing, I led commercial strategy, brand partnerships, and market expansion across North America, positioning the platform as a critical decision making engine for prestige beauty and CPG organizations. Key Impacts: • Planned and executed integrated marketing programs — including bi annual beauty surveys, bi-weekly newsletters, LinkedIn campaigns, and retailer focused webinars — to strengthen brand awareness and commercial credibility. • Delivered 30%+ revenue growth in the first 12 months, exceeding aggressive targets through improved pipeline discipline and stronger customer engagement. • Built strategic partnerships with influential organizations across the beauty industry, expanding visibility and accelerating new business opportunities. • Enhanced customer onboarding and reporting workflows, improving adoption and enabling sales teams to make faster, more informed decisions. • Collaborated with product and engineering to refine dashboards and prioritize features that improved usability for field and HQ teams. • Elevated the platform’s value proposition by aligning insights with retailer dynamics, promotional planning, and inventory management needs.

Led the expansion of THG Ingenuity’s beauty brand portfolio across North America, leveraging deep industry expertise and long-standing retailer and brand relationships to build the company’s commercial footprint. Partnered with Sales Development, marketing, and global leadership to shape the North America go-to-market strategy, including brand acquisition, pricing, awareness campaigns, and DTC growth initiatives. Key Impacts: • Built and converted a robust pipeline of beauty brand partners, driving rapid portfolio expansion and enabling THG to achieve its North America growth objectives. • Secured new brand introductions and conversions within the first quarter, significantly reducing the sales cycle and accelerating revenue impact. • Strengthened THG’s value proposition by aligning ecommerce strategy with brand needs across DTC, global expansion, marketing activations, and operational readiness. • Collaborated cross functionally to refine pricing, promotional strategy, and brand awareness campaigns that improved acquisition efficiency and long-term customer value. • Served as a senior commercial voice in shaping the region’s GTM strategy, ensuring alignment across marketing, sales, product, and leadership teams.

Served as a strategic advisor to the CEO, partnering with brands and retailers to improve visibility, forecasting accuracy, and decision making through advanced POS, inventory, and supply chain analytics. Guided the development and rollout of next generation data solutions that enhanced reporting clarity, accelerated insight delivery, and strengthened commercial execution. Key Impacts: • Advised brand and retail partners on data warehousing, reporting, and supply chain optimization to improve sell through and inventory productivity. • Provided rapid, accurate analysis of POS and inventory trends, enabling faster, more informed commercial decisions. • Partnered with product and engineering to design predictive analytics capabilities that improved planning accuracy and operational efficiency. • Strengthened customer adoption by improving reporting structures, insight delivery, and integration into weekly sales rhythms. • Shaped the long term product roadmap to align with evolving retailer requirements and brand needs.

Partnered with retailers, beauty brands, investment firms, and industry organizations to provide strategic guidance on commercial performance, retail expansion, and operational decision making. Advised leadership teams on market dynamics, consumer trends, and channel strategy, helping them navigate complex retail environments and make clearer, more data driven decisions.