Lane Baird

Responsible for managing and expanding sales opportunities for integration services, equipment infrastructure, and service support contracts within the Sports and Live Events broadcast industry. Develop and maintain strong relationships with clients, manufacturers, vendors, and media buyers to drive revenue growth. Understand the technical needs and goals to provide strategic recommendations and develop comprehensive investments for clientele. Expand and execute strategic account plans, focusing on long-term client relationships and retention

Manage the lifecycle of broadcast based installations and integrations for the company’s media & entertainment division. This work represents an integral part of the proposal, design, procurement, installation, commissioning, and delivery processes. Effectively communicate goals, schedules, and budgets to clients, leadership, and cross-functional team members in order to drive the project to completion. Special attention is placed on creating customer relationships and satisfaction all while ensuring high profitability and strict scheduling.

Developed and delivered various certification courses for over 20 Technical Managers and On-Air Coordinators within the NBC and Telemundo NOC. Presented a curriculum using a variety of instructional techniques, including real time simulations, exercises, one on one examinations, and group lectures. Worked with leadership teams in multiple departments to plan and promote standardized operating procedures used throughout the facility. Evaluated and recorded program effectiveness in order to ensure all educational needs are being delivered effectively.

Manage technical operations for the Global Media Operations HUB. Ensure master control operators meet the performance goals for over 40 channels, including NBC, COZI, Telemundo, and Telexitos affiliates across the country. Support software for network origination and uplink transmission allocation for NBC, COZI, Telemundo and Telexitos. Well versed in all operational standards of routing, signal flow, and SAM automation. Oversee all maintenances impacting of NOC servers and core system technologies. Responsible for on-air fulfillment of airing programs and breaks in accordance with the channel’s broadcast log, including live network programming and national sporting events (i.e. Saturday Night Live, Sunday Night Football, 2016 Summer Olympics, 2018 Winter Olympics, 2018 Mens World Cup, and the 2018 Super Bowl). Notable achievements include, migrating NBC and Telemundo NOC from Rockefeller in NYC to Comcast Media Center in Denver, CO. As well as, migrating top 10 O&O affiliates in the country from master control operations in Encompass TOC of Atlanta, GA to Comcast Media Center.

Coordinate and manage all TV and Radio logistical aspects held at The Pepsi Center Arena and Dicks Sporting Goods Park Stadium. Liaison between networks and facility for production requirements (i.e. data connectivity, billing, camera positions, booth assignment, credentials, park and power, etc.). During setup, day of event, and teardown, assist broadcast mobile units with event technical coordination. Manage building RF coordination and allocation.

Maintain and manage all master control hardware and software used during broadcast events at the Pepsi Center Arena and Dicks Sporting Goods Park Stadium. Engineer live productions for both in-house and television. Troubleshoot equipment failures for specialized broadcast systems in a live event atmosphere, including studio, master control, radio, and post production work stations. Worked with a core group to develop and integrate a fully renovated HD/SD control room for the DSG Park. Integrated, maintained, and calibrated a 4K/UHD video projection system for NHL rink and NBA court display at the Pepsi Center. Notable events include: MLS All Star Game (July, 2015), MLS Colorado Rapids Season ('14-15'​, '15​-'16​, '16-'17), NBA Denver Nuggets Season ('14-'15, '15-'16), NCAA 1st & 2nd Round (March, 2016), NHL Colorado Avalanche Season ('14-'15, '15-'16), NLL Colorado Mammoth Season ('14-'15, '15-'16), FIL World Lacrosse Championship (July, 2014), FIFA Mexico vs. Bolivia (September, 2014)