Lance Power C.S.S.

Inmar is a global shopper technology and data analytics solutions provider. We help leading Fortune 5000 companies — and emerging brands — give consumers personalized ways to save time and money, improve their health and safety, and enjoy more convenient lives. In my role, I lead the go-to-market strategy for Inmar’s FinTech early-stage solutions, including Digitus (L2C), Rebates (MIR), Couponing, Media, Loyalty, and Consumer Shopper Engagement across the alcoholic beverage, CBD, and cannabis verticals. I direct a large, matrixed organization focused on building market mindshare and accelerating growth through strategic market planning, new client acquisition and onboarding, customer success, service delivery excellence, and seamless new product integration. ►Building a strategic roadmap that delivered rapid growth toward a strong position in the alcohol beverage market. This was achieved by onboarding key suppliers, building a presence in strategic US markets, and increasing new platform penetration. ►Orchestrating a portfolio of strategic initiatives that strengthened client ROI and retention.

I provided leadership in a broad spectrum of construction projects.

AllyMack provides quality brands of cannabinoid products to mainstream retailers. As a member of the executive leadership team, I was engaged to build out the corporate distribution network in the Northeast US. I directed the full scope of enterprise playbook development, go-to-market planning, the cultivation of national and regional distributor and retailer agreements, brand positioning, product training, and the creation of product launch plans and point-of-sale programs. Notable achievements: ►Positioning the firm for sustainable growth by deploying go-to-market launch plans, leveraging my network of contacts to develop a broad distributor network, and working closely with the CEO on investor relations and fundraising activities. ►Optimizing the performance of cross-disciplinary teams of internal stakeholders and distributor staff.

JUUL Labs is a privately held e-cigarette company. I initially joined JUUL directing the company's business-to-business growth strategy and relationships as the dedicated partner and P&L owner for the regional chain accounts in Upstate New York and New England. Within a year, I was promoted to direct the full go-to-market strategy for the region, hiring and leading an organization of seven Account Managers directing portfolio strategy, account management, growth engineering, distributor relationship management, business planning, trade marketing, category programming, local merchandising, and insights. Notable achievements: ►Increasing share across 19 regional and over 5,000 local key accounts, with 5X overall growth within six months. ►Building mindshare and a point-of-sales footprint via tailored programming, merchandising, training, and market presence. ►Accelerating growth through strategic partnerships. To this end, my organization sold through, secured, and aligned third-party distributors across the region; sharpened alignment in pricing and support; and liaised internally to attain the highest contractual levels through our key partners. ►Building a high-performing organization of internal staff and local merchandising representatives via coaching, career planning, and support.

Beam Suntory is a global spirits company. Their portfolio includes the Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. As the owner of the national CVS account with over 2,000 outlets across the US, I directed the go-to-market strategy and P&L performance of the company’s full product portfolio, driving growth in revenues, volume, and shelf space via sales planning and budgeting, corporate headquarters and store relations, brand equity management, promotions, analytics, point-of-purchase programs, and product innovation launches. On a dotted line, I managed the performance of matrixed teams of market managers and field marketing professionals. Notable achievements: ►Delivered transformative growth in sales and market share, achieving critical wins in flagship California, Florida, Indiana, Illinois, and other markets via local and CVS headquarters brand support. ►Architecting a roadmap for Jim Beam that increased full-line sales through an increased floor presence. I program managed localized field marketing programs in collaboration with the CVS and brand teams, delivering a lift in our target markets. ►Strengthening distribution execution and alignment on a reduced CAPEX/OPEX investment, leveraging data-driven pricing and support to influence sell-through, point-of-sale awareness, and consumer conversions.

Bacardi USA is a major spirits company whose brands include Bacardi, Grey Goose, Dewar’s, Bombay, and others. I was promoted through successive sales leadership roles shaping and directing the sales strategy and market execution for Bacardi’s full portfolio of brands in the retail, dining, nightclub, and other channels in the must-win Northern California region. My duties include coaching and managing distributor and promotions teams; creating and executing brand plans, events, and promotions as relationship owner with distributor partner Young’s Market Company. Notable achievements: ►Achieving strong metrics for revenues, share growth, and EBIDTA contribution via a focus on growth in our top 50 accounts, through Asian and Hispanic ethnic programming, and via distributor focus and execution. ►Generating rapid region growth via the successful launch, placement, and development of 26 new SKUs. ►Using a solutions-oriented approach to cultivate key accounts, effectively partnering across Bacardi and the distributor.

I directed the sales strategy and execution for the Safeway and Rite Aid chains spanning 22 states. Notable achievements: ►Developing the strategic national objectives, category management plans and presentations, programming objectives, and point-of-sale programs. ►Producing rapid growth through the Safeway account, delivering 18.5% (2005), 12.2% (2006), and 9.8% (2007).

Directed sales strategy and execution for Safeway and Rite Aid chains spanning 22 states. Developed strategic national objectives, category management plans and presentations, programming objectives, and point-of-sale programs.

Diageo is a global leader in premium drinks, across spirits and beer, with over 200 brands sold in 180 countries.

President Poly Pack - Managed annual Poly Pack symposium for the Packaging Department. Open house program to welcome incoming students. Over 40 IT students assisted me in coordinated this event. President IT - Liaison between students and faculty, to ensure communication flow on student/department needs and developmental opportunities within industry. Bridged Industry, Cal Poly and Students during fundraiser, field trips and symposiums.

Minor in Packaging