Lance Sanderson

-Operations Led the post-acquisition integration and growth of H.C. Anderson, expanding market reach, cultivating a safety-first culture, and delivering substantial revenue and backlog increases. • Spearheaded post-acquisition operations, expanding into new markets and fostering key customer relationships that secured highly profitable contracts, driving a 50% revenue increase. • Engineered a 1200% growth in project backlog entering 2026 while instilling a robust culture of safety across all operations to protect team members and customers. - Business Development Oversaw Business Development and Sales, responsible for architecting scalable sales processes, driving significant revenue growth, and building high-performing teams to secure multi-million-dollar contracts. • Architected and implemented a scalable one-to-many business development process for large commercial sales, directly fueling a 50% increase in top-line revenue and personally securing over $10M in profitable contracts within 12 months. • Built and mentored the sales team; successfully hired and onboarded new sales representatives, establishing a rapidly growing pipeline in the Tennessee market through the deployment of proven sales methodologies.

Drove content development, financial due diligence, and portfolio growth for investment education and acquisition platforms, turning analysis into actionable plans that maximize ROI and brand value. • Partnered directly with the principal to develop and execute content strategy, writing and producing educational courses on business, finance, and real estate that expanded monetization channels across digital platforms. • Conducted comprehensive due diligence on diverse acquisition targets including laundromats, car washes, and commercial real estate, providing daily strategic analysis to assist partners in evaluating and sourcing profitable investment opportunities. • Led a full 2023 portfolio assessment, identifying systemic underperformance and deficiencies; developed and budgeted a renovation plan projected to deliver a 50% annual return on investment by optimizing cash flow and property standards.

Alibaba booked me to speak at 6 international conferences in China. Over the course of 2023, I consulted with both their team directly and suppliers from their marketplace over their go to market strategy in the U.S.

Led development of a fully automated handwritten letter system. Researched and implemented cycles of customer feedback through an iterative process. Crafted a full Go-To-Market strategy with input from stakeholders.

Led business development efforts for a pioneering 3D imaging startup, creating and commercializing proprietary "3D Freeze-Frame" technology to serve premium clients in the high-end event and experiential marketing industry.

Crafted compelling content campaigns that strengthen brand identity and directly support sales objectives. Successfully built and executed multi-platform campaigns for both internal brand development and external clients, significantly expanding digital footprint and engagement.

Partnered directly with the CEO to design and implement international influencer marketing campaigns for the fashion industry. Combined market insights with hands-on team leadership to evaluate opportunities, create cross-border strategies, and facilitate key brand activations.

Architected the foundational brand identity, creating all initial print and digital marketing assets. Drove revenue growth by cultivating strategic partnerships with local event companies, venues, and planners, while consistently covering a high volume of sports events to build a robust and authentic visual library.