Lanaya Bellomo

Marketing Director, Walgreens ◆ Managed $26M budget ◆ Built $12M shopper focused reinvestment plan @ Procter & Gamble

About

As a Director in Marketing, I’ve led 170+ employees, managed a $450M P&L, and developed Go-to-Market strategies for top brands like Pampers and Luvs. With expertise in brand architecture, media strategy, and creative direction, I drive growth and innovation. I’m known for coaching high-performing teams and building a culture of accountability and excellence.I SPECIALIZE IN:➡️ P&L ACCOUNTABILITY: Managed all aspects of Luvs diaper brand ($300M sales); developed a plan towards becoming a profitable brand.➡️ GO-TO-MARKET STRATEGY: Unified Pampers franchise, brand equity +10pts vs. competition, highest in 5 years.➡️ STRATEGIC PARTNERSHIPS: Led Walgreens’ first large-scale vendor-supported DoorDash campaign, delivering a 14% sales lift.➡️ MARKETING ACTIVATION: Built a $12M reinvestment plan projected to deliver $23M in incremental sales and a +1 share point gain.CAREER HIGHLIGHTS INCLUDE:✅ Transformed P&G’s coupon policy, driving $6M in savings✅ Delivered Olympics and NFL custom programs for retailers that drove 40% category lift✅ Grew household penetration by expanding Pampers into a new business channel (supplier to day cares)✅ Launched Luvs Overnight Diaper, going from idea to on-shelf in under eight months and delivering $6M of topline in year 1.______________________________________Let's start a conversation: lanaya.bellomo@gmail.com or call directly at (443) 995-8815EDUCATION 🎓· MBA, University of Michigan, Ross School of Business· Masters of Applied Science (Operations Research), Naval Postgraduate School· Bachelor of Science (BS), United States Naval AcademyMORE ABOUT ME:Corporate Career· Nine years of experience at P&G in Brand Management where I have had P&L ownership, worked with multiple cross-functional teams, and retailers of various sizes.· Ability to creatively problem solve and effectively communicate to leadership & key stakeholders while leading cross functional teams through stage gate innovation process and GTM execution.U.S. Navy Officer· Selected by Commanding Officer for ship handling skills to pilot the ship into Sembawang, Singapore after a major engineering failure.· Managed daily operations for 110 personnel along with creating and executing training and inspection roadmap, resulting in the highest certification scores.Personal· Visited all seven continents and ten wonders of the world, to include the Pyramids, Machu Picchu, Petra, and Taj Mahal.· "Do you believe in ghosts?”, for three years championed the culture building “20 questions” with each member of the organization answering the attention-grabbing question.

Country

United States

City

Greater Chicago Area

Industry

Consumer Goods

Skill

Marketing, Project Management, Cross-functional Coordination, P&L Accountability, Negotiation, Budget Management, Product Launch, Shopper Marketing, Collaborative Problem Solving, Go-to-Market Strategy, Brand Management, Strategy Execution, Consumer Research, Teamwork, Partnership-building, High-Pressure Situations, Brand Awareness, Team Leadership, Team Building, E-Commerce

Experience

Marketing Director, Walgreens ◆ Managed $26M budget ◆ Built $12M shopper focused reinvestment plan

Procter & Gamble

2024-5 - Present · 2 yrs 5 mos

Greater Chicago Area

As the P&G | Walgreens marketing director, I develop and execute tailored marketing strategies to drive sales growth and enhance brand visibility within Walgreens stores. This role involves building strong relationships with key category mangers and managing marketing initiatives to ensure alignment with both P&G and Walgreens' business objectives. ·Managed $26M marketing budget and oversaw strategy, planning, and execution across the full P&G portfolio ·Built a $12M shopper focused reinvestment plan and secured alignment from Walgreens sales leadership ·Led a 360° Feminine Care campaign, making Walgreens a top women's wellness destination ·Led Walgreens’ first large scale vendor supported DoorDash campaign

Brand Director ◆ Led $450M Pampers Wipes business ◆ Managed $13M marketing budget

Procter & Gamble

2021-1 - 2024-5 · 3 yrs 5 mos

Cincinnati, OH

Led cross functional teams across current businesses, new business channels, and upstream innovation ·Led $450M Pampers Wipes, managed $13M marketing, launched biggest innovation in 20+ yrs, revamped strategy. ·Managed $300M Luvs, launched PAW Patrol, refreshed digital, drove profitability, led $8.6M marketing budget. ·Launched Luvs Overnight, met Walmart’s deadline, added 3 SKUs in 2K+ stores, hit $6.4M topline in year 1. ·Expanded Pampers into daycare supply, boosting household penetration and unlocking new revenue streams Over my career, I have been able to organize teams around a common objective and execute with excellence.

Senior Brand Manager, Pampers ◆ Managed Pampers Swaddlers ($1.8B in annual sales)

Procter & Gamble

2018-8 - 2021-1 · 2 yrs 6 mos

Cincinnati, Ohio, United States

·Transformed P&G’s coupon policy to 100% digital, boosting Baby Care use and driving $5.5M in savings. ·Led NA Baby Care strategy to make us #1 in every diapering segment, setting a bold vision for dominance. ·Unified Pampers (diapers/wipes/pants) under skin protection, driving +10 pts in brand equity vs. competition ·Managed relationships with creative and media agencies to produce ~250 pieces of content. ·Delivered merchandising support at top seven customers by launching a new #1 Pediatrician claim.

Senior Brand Manager, East Region Team ◆ Olympics and NFL programs delivered 40% category lift

Procter & Gamble

2016-8 - 2018-8 · 2 yrs 1 mo

Cincinnati, Ohio

· Sole Marketing resource for 23 East Region customers, driving a 21% increase in enrollments through P&G offers · Led efforts to grow P&G’s US Hispanic consumers, achieving 36% growth, $900K in sales, and +1.7 share · Delivered Olympics and NFL programs, including athlete appearances, achieving a 40% category lift

Operations Manager, Exel Logistics ◆ Led re-design that reduced order process time by 50%

DHL Supply Chain

2012-12 - 2013-12 · 1 yr 1 mo

Belleville, MI

· Led a 50-person cross-functional team, achieving 100% on-time delivery of inventory across departments · Re-designed 80,000 sq. ft. warehouse layout, reducing client order process time by 50%.

Division Officer, US Navy ◆ Led 110 personnel

US Navy

2008-5 - 2012-11 · 4 yrs 7 mos

· Managed operations for 110 personnel, creating a training roadmap that led to the highest certification scores. · Chosen by the Commanding Officer to pilot the ship into Sembawang, Singapore, after a major engineering failure. · Supervised a nine-person team in maintenance, enabling on-time ship deployment per Department of Defense mandate.