Lana Greer Popham

I’m a results-driven eCommerce and digital marketing expert with over a decade of experience growing DTC and fashion brands through sharp lifecycle marketing, data-backed retention strategies, and customer-obsessed storytelling. Throughout my career, I’ve built and scaled full-funnel marketing programs for DTC, luxury fashion, and lifestyle brands, launched multiple Shopify sites, and led teams through rebrands, product launches, and multi-channel campaigns. I specialize in turning retention into revenue while making every customer touchpoint feel personal and purposeful. I thrive in collaborative, creative environments where brand vision meets performance marketing—and I’m always looking for new ways to blend analytics with empathy to build better customer journeys.