Lana Kahil

Lead the company’s end-to-end digital commerce operations across web and app platforms, driving revenue growth, P&L management, and customer acquisition. Oversee the digital transformation roadmap integrating technology, analytics, and marketing automation to deliver double-digit online growth. → Expanded e-commerce contribution from 3% → 14% of total revenue. → 110% profitability growth and 40% sales uplift. → Managed aggregator portfolio delivering 3× performance and 3.7 pts market-share gain.

Directed regional marketing operations across Kuwait, Oman, Bahrain, and Jordan, leading the group’s brand, communication, and marketing strategy that laid the commercial foundation for The Sultan Center’s digital transformation. Oversaw creative, digital, and media teams to drive customer growth, engagement, and brand modernization across all touchpoints. → Developed a 52-week integrated marketing calendar, boosting customer engagement by 30% and achieving a 4.6% CTR across digital channels. → Negotiated USD 150K in annual media savings through centralized vendor partnerships.

Directed the category sales and development strategy for Nestlé’s confectionery business, ensuring achievement of volume, value, and profitability targets across Kuwait. Translated global brand objectives into local commercial plans, aligning marketing, trade, and sales strategies to accelerate growth. → Delivered 18% sales growth in the Mini’s category through localized promotions and shopper-insight programs. → Achieved 100% numeric distribution for core SKUs across national key accounts. → Led execution of the largest seasonal activation in EMENA & Levant, driving a +90 bps market-share gain. → Optimized trade-spend allocation (TTS & PFME) and improved ROI through data-driven investment tracking. → Strengthened retailer partnerships via tailored planograms, POS execution, and in-store engagement initiatives.

Led the trade planning and promotional strategy for The Sultan Center, developing a 52-week promotional calendar aligned with commercial objectives to drive sales, traffic, and profitability. Collaborated across departments to ensure consistent execution, market alignment, and ROI measurement for all retail formats in Kuwait and regional markets. → Designed and executed a data-driven 52-week promotional calendar, boosting campaign ROI and store traffic. → Supported regional markets with tailored promotional strategies and calendars based on market trends. → Conducted competitive analysis and consumer insight studies to guide in-store activation and category planning. → Improved cross-functional alignment through divisional and promo meetings focused on planning and effectiveness. → Enhanced marketing-to-sales integration, ensuring consistent brand messaging and measurable trade impact.

Managed the planning, coordination, and execution of all national promotional activities, ensuring alignment between commercial, marketing, and operations teams to maximize category performance and customer engagement. Oversaw loyalty programs, vendor partnerships, and digital promotional updates to strengthen in-store visibility and drive customer traffic. → Directed the end-to-end execution of promotional events, ensuring timely delivery, compliance, and brand alignment. → Collaborated with marketing, logistics, and operations to deliver high-impact in-store activations and vendor campaigns. → Supported the commercial management of the loyalty program, enhancing customer engagement and retention. → Maintained and updated the company website to promote ongoing offers and campaigns. → Secured all promotional licenses and agreements at corporate and local levels, ensuring regulatory compliance.