Lana Jwainat

As the Director of Marketing & Communications, I coordinate internal and external marketing activities to enhance the property's visibility and reputation. My responsibilities include managing publicity, media coverage, community relations, and special events to effectively promote the corporate image within the hospitality sector. Key duties involve promoting the brand through targeted advertising and public relations campaigns, supporting media and community relations programs, and developing promotional strategies in collaboration with the marketing team. I also coordinate local, regional, and international public relations campaigns, foster new business partnerships, liaise with advertising agencies, oversee press releases, and ensure the production of collateral aligns with corporate guidelines to strengthen brand recall. - Developed and executed marketing and communication strategies that align with business objectives, ensuring cohesive brand messaging across all channels. - Oversaw the marketing budget, ensuring efficient resource allocation while measuring the ROI of various initiatives to optimize spending. - Led and mentored a team of marketing professionals, fostering a collaborative environment that encourages creativity and strategic thinking to achieve alignment with overarching goals. - Cultivated and maintained relationships with media, influencers, and industry partners to enhance brand visibility and reputation through strategic collaborations. - Utilized market research and guest data to inform and refine marketing strategies, enhancing engagement and ensuring that initiatives resonate with target audiences. - Proactively managed public relations challenges, safeguarding the brand's reputation by addressing negative perceptions with effective communication strategies.

Developed on-brand messaging across traditional, digital, and social media channels to enhance hotel image. Created direct marketing plans and targeted campaigns to drive consumer awareness and increase market share. Managed the marketing department's activities, ensuring adherence to standards. Executed annual marketing plans in collaboration with senior management and various departments. Partnered with Operations and Sales teams to implement promotions that drive incremental revenue. Liaised with advertising agencies on creative and media plans, ensuring accountability from PR agencies.

Designed and implemented marketing strategies for effective positioning and viability. Managed all pre-opening and opening marketing initiatives to ensure a successful launch. Developed a network of sponsors and stakeholders to enhance property profiles. Ensured target markets were informed of property developments and activities. Expanded the client base at local, national, and international levels. Managed public relations to promote goodwill with target markets. Handled press releases and media communications. Oversaw advertising functions to maintain a positive company image. Collaborated with agencies to create effective publicity materials. Developed direct marketing campaigns targeting specific markets. Controlled the marketing budget to maximize promotional exposure. Negotiated sponsorships with companies, banks, and airlines. Managed property branding during exhibitions and organized related events. Provided creative ideas to enhance the company and property image.

Cluster Director of Marketing and Communications - Oryx Rotana Doha & City Centre Rotana Doha

Managed corporate marketing and communications functions, including brand management and media relations. Collaborated with clients to identify needs and develop solutions-oriented campaign themes. Created special sports packages and secured sponsorship deals valued at $250K. Pitched story ideas to media outlets and organized press conferences. Developed content for marketing materials, including websites and brochures. Maintained media relationships and coordinated annual events.

(Acting Director of Marketing & Communication for IHG Social Security Corporation Hotels – Crowne Plaza Amman, Crowne Plaza Dead Sea (opening 2011), Crowne Plaza Petra, Holiday Inn Resort Dead Sea and InterContinental Aqaba Resort – August 2010 – January 2011 (Covering Maternity Leave) Developed and executed the annual marketing plan aligned with business objectives. Managed marketing activities and ensured adherence to house style guidelines. Organized special events and initiated joint promotions with individual hotel teams

Supported the General Manager in various administrative and operational tasks while contributing to the overall efficiency and effectiveness of the hotel. Supported project coordination and contributed to operational efficiency. Assisted in managing staff responsibilities and maintaining the hotel’s corporate identity. Prepared internal communications and organized events to enhance employee engagement.

Owners of (AlQasr Metropole Hotel, Trattoria, Vinaigrette, Nai, The Courtyard, Fakhreldin Restaurant, Ren Chai, Bistro One, Amigo, Wild Jordan, Kebab Express, Fakhreldin & Co and Tabbouleh) Supported the COO in managing operations across multiple properties while overseeing food and beverage services, marketing, and event management to enhance overall guest experiences. Collaborated with the lead cook on menu creation, costing, and revisions. Oversaw special events such as tournaments and VIP parties. Formulated and trained staff on food and beverage policies and procedures. Negotiated pricing with vendors to optimize costs. Managed additional tasks as assigned by the CEO and COO. Conducted market research to identify prospects and competitors. Coordinated press releases, articles, and media communications to promote brand visibility. Oversaw banquet service operations to ensure seamless execution of events. Collaborated with various departments to ensure quality service for guests. Finalized details of banquet and meeting arrangements with clients.

Composed and prepared routine correspondence for the GM's signature. Organized and distributed various reports and documents compiled by the GM. Managed incoming correspondence and telephone calls, directing inquiries as needed. Maintained the GM's calendar for appointments and meetings. Established and maintained filing systems and databases for business contacts. Coordinated meetings, took minutes, and arranged business travel for the GM. Managed gift vouchers and maintained related records. Assisted with various projects and responsibilities as requested by the GM.