Lana Chegodaev

Category Manager - Technology & Print @ Winc Australia

About

As a Category Manager at Winc Australia, I have years of experience in managing the Technology and Print Consumables portfolio, delivering customer value, optimizing product ranges, and achieving business objectives. Strong focus on strategic category management, building vendor relationships, procurement negotiations, and data-driven insights. My aim is to provide the best solutions for our customers' needs, leveraging my expertise in merchandise operations and customer segmentation. I am passionate about creating innovative and competitive offers, driving sales and profitability and enhancing customer loyalty and satisfaction. I am also committed to collaborating with cross-functional teams, supporting internal and external stakeholders, and contributing to the continuous improvement of the company's processes and performance.

Country

Australia

City

Mascot

Industry

Business Supplies & Equipment

Skill

Analytical Skills, Strategic Sourcing, Contract Negotiation, Business Acumen, Business Development, Import/Export Operations, Key Account Management, Product Marketing, Market Analysis, Product Development, Team Management, Procurement, Negotiation, Strategic Planning, Vendor Management, Team Leadership, Range Development, Project Management, Planning Budgeting & Forecasting, Sourcing

Experience

Category Manager - Technology & Print

Winc Australia

2020-12 - Present · 5 yrs 10 mos

Mascot, New South Wales, Australia

Senior Category Specialist

Winc Australia

2018-8 - 2020-12 · 2 yrs 5 mos

Sydney, Australia

Category Specialist

Winc Australia

2016-7 - 2018-8 · 2 yrs 2 mos

Sydney, Australia

Assistant Buyer - Womens Footwear

David Jones

2013-8 - 2016-6 · 2 yrs 11 mos

Sydney, Australia

- Womens shoe department; 20+ brands in over 40 store locations - Financial reporting - Supplier negotiation (local & overseas) - Analyse stock performance - Product sourcing & development - Import supplier management - OTB - Range planning - Marketing/ Promotional planning - PO Management - Catalogue implementation - E-Commerce to drive sales and profitability - Competitor Analysis

Assistant Buyer - Womens Footwear & Jewellery

Peeptoe shoes

2011-3 - 2013-7 · 2 yrs 5 mos

Alexandria, Sydney

- Range planning in Jewellery and Shoes - Trend Analysis - Stock control - Overseas supplier management - Negotiation - Product marketing & promotions - Product & Sampling management - E-Commerce product maintenance - Store sales manager liaison - Shipping

Assistant Buyer

GAME Digital

2010-3 - 2011-3 · 1 yr 1 mo

- Stock and sales reporting - Vendor relationship management (9+) - Product performance - Market share insight - PO management - Product ranging - Catalogues/Marketing - Competitor Analysis - Store visits - New release schedules - Allocation