Lana Bulens
Business Development & Marketing @ Better
About
Hello everyone! Thank you for taking a look at my profile. Let me tell you a bit about myself: I just graduated with a bachelor’s degree in International Business Management ( with honours ) Studying at Howest over the past 3 years has given me many opportunities to be involved in the school and participate in several international projects, intensive programs, study abroad and in the Global Community at Uni. I’m grateful for the opportunity to study something I find meaningful and impactful. Now that I have completed this... I have a couple decisions to make Enter the job market // do an internship // keep studying (and/or) -------------------------------------------------------------------------------------- What I know for sure, is that I’ll keep following my passions! : 👇👇👇 Languages - Dutch, English, French, Spanish, German, Korean - I’m a native Dutch speaker and learned English at a very early age. I started learning French at 10 years old, through the school curriculum, and picked up Spanish and German there when I was 16. I have several Spanish speaking friends, so I get to practice quite often. After visiting Korea in 2023, my interest in and knowledge of the language has continued to grow. Media - Creative skills - I believe humans are meant to create. Artistic expression and storytelling in the digital form is something that I’m curious about. It communicates value. Sociology and psychology - communicating value isn't always easy.. Additionally, understanding what factors are important and how they are influenced is key. Interculturality and cross-cultural communication plays a huge role in this, as communities develop more globally. Business Development (Strategy) - Figuring out creative solutions or work-arounds for problems, setting systems, standerdising, scaling & growing.. I love a good puzzle. Editor and social media strategist - Apart from being deeply invested in strategy, I also enjoy doing some of the creative work myself, although I'd like to gain more expertise about this. -------------------------------------------------------------------------------------- I have the aspiration to continue to actively pursue international opportunities that align with my passions for global community building, media and sustainable business development. Feel free to reach out and connect! 📩🌐 lana.bulens@gmail.com
South Korea
Seoul
Media Production
Digital Media, Communication, Korean Culture, Korean, International Logistics, Entrepreneurship, Creativity and Innovation, Design Thinking, Human Resources (HR), Business Process Improvement, Social Media Management, Project Management, Strategic Planning, Market Analysis, Competitive Analysis, Sales Management, International Marketing, Business English, Academic English, English Listening Comprehension
Experience

Hospitality
HoReCa
West Flanders, Flemish Region, Belgium
I've been working in the hospitality industry since I was legally allowed to. During school breaks and weekends, I have worked in Restaurants and beachbars, all small and local businesses. I enjoy the high speed environment and the customer-centric approach. Never a boring moment!

Content Producer & Strategist
Brussels Metropolitan Area
Video & audio editing Contribute to content strategy, counteracting negative stereotypes of Brussels. Collaborate on an executive-level marketing and outreach decisions. Work closely in a small team to allign content with the brand’s vision. Develop and execute marketing strategies.

Corporate communications & logistics Intern
Brussels, Brussels Region, Belgium
During my internship at Nu Skin, I was in charge of redesigning the customer remuneration program, called Award Suite, where I worked on the international logistics process. This process also included aspects at the intersection of customer satisfaction, international logistics, and communications. Using Total Quality Management techniques, mainly Lean Six Sigma (+DMAIC cycle), I visualised, optimized & communicated this process. This resulted in a 65% reduction in run-through time and an 8% decrease in the error rate. Beyond this, it also ensured that measures were implemented for the continuous improvement of the process. This led to projections nearly doubling this reduction. Furthermore, there were significant measurable impacts on customer satisfaction, brand affiliate loyalty, and motivation, leading to increased sales overall, while decreasing the costs of the process. This project was coupled with my bachelor’s thesis, earning me a high distinction. It also further confirmed my ability to gain insight into, systemize, and optimize processes through standardization, a practice I intend to continue pursuing in future opportunities.

Organizational Development Intern
Bruges, Flemish Region, Belgium
HR Consul is an HR services provider. They assist a large amount of internationally renowned logistical companies with HR-related questions: 1. Selection and recruitment 2. Social legislation & payroll 3. Training, Evaluation & remuneration policy for employees 4. Organisation, project management & other HR Consulting My internship focussed mainly on 3 of the 4 pillars + Other Selection and recruitment (1): Expanding the network, attending and representing HRConsul at networking events, headhunting, Recruitment on LinkedIn, conducting interviews with potential employees, .. Training, evaluation & remuneration policy (3): I was onboarded on the project with CEWEZ vzw. They enlisted the help of Anje to create clear job descriptions for each department's employees, teamleaders and upper management. I attended meetings and took notes to make up several of these detailed job descriptions. I also aided in creating BSC's. Organisation, project management & other HR consulting(4): The project at CEWEZ vzw also included knowledge of general project management and a deep understanding of company structure. Other - internal process optimalisation - social media management of company social platforms: copywriting, digital design, strategic planning - writing job listings - I worked in an allround and flexible way, taking up what needed to be done What made me successful in this internship was my driven and motivated nature. I was a great fit for the company because of my ability to finish tasks independently while also taking intiative to perform new and challenging tasks. My growth mindset helped me take feedback in a constructive way to continuously level up my work and grow in the role.

Youth forum member
Brussels Metropolitan Area
Evaluated grant requests to support projects adressing societal cleavages. Collaborated with ethnically and culturally diverse team members to make informed decisions on grant allocations. Demonstrated stong alaytical and critical thinking skills. Supported selected organizations in implementing funded projects.

English Language Coach
Kent, England, United Kingdom
I had the privilege of volunteering for two weeks with Roeland vzw at Sutton Valence School, where I honed my teaching skills, leadership abilities, and assertiveness while actively participating in intercultural communication and relations initiatives. I played a key role in lesson planning and organizing activities, all while collaborating within a dynamic team. This experience reinforced my passion for didactics and intercultural education, inspiring me to pursue further opportunities in this field.
Education
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