Lana Abdelaziz

Leading a team of content specialists, editors, and designers to deliver high-quality entertainment content across YouTube. Overseeing the strategy, planning, and publishing of TV series, shows, movies, and documentaries for both client and original channels. Managing Asharq Discovery and all its channels, as well as the Asharq Documentary YouTube channel. Managing end-to-end content workflows, including curation, uploading, metadata creation, and quality control. Analyzing YouTube performance metrics (views, engagement, watch time) to optimize strategy and drive channel growth. Collaborating with internal teams and external partners to ensure timely, engaging, and brand-aligned content delivery. Ensuring compliance with YouTube policies, copyright, and licensing regulations. Monitoring industry trends and audience behavior to refine content strategies and maintain relevance. Supporting client and original content initiatives to expand Kedoo’s presence in global digital entertainment markets.

Edited the daily newsletter and crafted press releases to ensure brand consistency. Coordinated with festival organizers to deliver timely, engaging content for festival coverage.

Directed comprehensive content strategies that aligned with business objectives, driving a 25% increase in audience engagement. Managed a team of 15+ content creators, writers, and editors to produce high-quality multimedia content. Spearheaded the production of Lovin Cairo and Smashi TV, delivering innovative and engaging content for regional audiences. Collaborated with clients to create customized content strategies and campaigns tailored to their target audiences.

Successfully launched the Cairo office, establishing a strong presence in the Egyptian market. Led the Cairo office content and production teams to deliver exceptional storytelling and videos. Monitored social media channels, planned studio and remote video shoots, and ensured timely delivery of content.

Produced compelling stories and weekly shows for digital platforms. Implemented innovative digital experiences to position client brands as market leaders. Managed a multidisciplinary team to deliver high-quality content on tight deadlines.

Oversaw production from concept to completion, maintaining budgets and schedules to meet project goals. Enhanced production quality through process optimization and effective team leadership.

Oversaw the entire production process, from concept development to final output. Monitored budgets, schedules, and resources to ensure projects remained on track.

Produced weekly documentary series focused on youth-led startups and entrepreneurship in the Middle East. Conducted 50+ interviews with industry leaders, enhancing the show's credibility and appeal. Coordinated production schedules and managed budgets, ensuring timely delivery of projects.

Lead content and interview producer of Al Jazeera's Entrepreneurs Show, a weekly documentary series focusing on youth-led startups and the entrepreneurship ecosystem in the Middle East.

Delivered reports on social and cultural issues for a global audience.

Created multimedia content through expert interviews.

Produced in-depth articles and investigative reports, covering key social and economic topics. Evaluated news leads and conducted thorough research to develop compelling stories. Enhanced reader engagement by utilizing public opinion trends and social media analytics.