Lan Trần Thị Thanh
Brand Marketing Leader @ BAF VIET NAM AGRICULTURE JOINT STOCK COMPANY
About
Big challenge helps us to grow in the fastest way. I possess over a decade of expertise in fast-moving consumer goods (FMCG), below-the-line (BTL) marketing, and digital marketing strategies. My skill set includes adaptability, flexibility, and efficient multi-tasking, all driven by a strong commitment to continuous learning. I am particularly passionate about elevating brand identity and enhancing consumer engagement to establish a brand as a leader in market preference, ensuring sustained competitive advantage and long-term success.
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Vietnam
Food Production
Brand Building, Strategic Thinking, Business Development, Integrated Marketing Communications Planning, Brand Marketing, Consumer Behavior, Brand Development, Brand Management, Entrepreneurship, Brand Strategy, NPD, Event Planning, Project Management, Budget Management, Marketing, Sales, Problem Solving, Marketing Strategy, Management, Social Media
Experience
Brand Marketing Leader
BAF VIET NAM AGRICULTURE JOINT STOCK COMPANY
Ho Chi Minh City, Vietnam
Brand Manager
Vietinter Food
Ho Chi Minh City, Vietnam
Responsible for S2 brand in Chilled & Frozen processed food group
Brand Manager (Shelftable and Frozen Product Group)
GREENFEED VN
Ho Chi Minh City, Vietnam
In charge of the muti-processed product group: Shelfstable (i.e Sterilized Sausage, Pate, Snack) and Frozen (i.e: spring rolls, nuggets, fish sticks, protein balls)
Brand Manager (Shelftable Product Group)
GreenFeed VN
Ho Chi Minh City, Vietnam
Channel Operation Leader
GREENFEED GROUP
Ho Chi Minh City, Vietnam
In charge of planning and managing short-term & long-term BTL activities for muti-category (i.e: fresh & processed food) and multi-channel sales (i.e: Ecom, Meatshop, MT, GT, HRC)
Assistant Planner Manager
Blue Sky Corporation
Key account: Unilever, Insee Vietnam, Yokohama Tyre VN, BEL, An Nam Food, Gree, K-Coffee, PNJ, So Yumm, URC
Senior Planner Executive
Blue Sky Corporation
Ho Chi Minh City
Assistant Marketing Manager
Vesta Viet Nam Co. - Dermatoglyphics Analytic
Ho Chi Minh
Assist Marketing Manager in planning and supervising digital marketing plans as assigned for the Elite Symbol brand
Digital Marketing Executive
Bac Viet Co. – Accounting and Wood Sculpture
Ho Chi Minh
Manage content on the company’s websites and Facebook page
Lan Trần Thị Thanh's Contact Information
Phone
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