Lan Hai

Brand Specialist @ Noumi

About

MILKLAB Marketing roles: Public Relations; Creative Content creation;

Country

China

City

Shanghai

Industry

Food Production

Skill

Communication, information, Negotiation, Creative Writing, Leadership, Chinese, Corporate Social Responsibility, WeChat Official Accounts, TikTok content produce, English, Social Media

Experience

Brand Specialist

Noumi

2022-3 - Present · 4 yrs 7 mos

Shanghai, China

Noumi China - MILKLAB Marketing Team: + Brand Development: Product story building; Brand story development; + Creative Content Creation: Annual market plan creative toolkit; + Public Relations: Reach out and connect with media, business partners, and industry experts; + Media and Communication: Brand-owned media operation; + Inter-functional Communication: corporate with Noumi Global team; support sales team; + offline event planning and operation

Branding Assistant

广东新周刊杂志社有限公司

2020-3 - 2020-7 · 5 mos

Guangzhou, China

- Managed company’s social platform, including Weibo, TikTok, and Wechat account and engaged in social media presence creation and innovation, including written and video content; - Closely connected with followers and monitored company reputation online; - Worked as part of a team to develop offline and online activities: 2020 Corporate Social Responsibility Forum; Monthly welfare events for social responsibility; - Communicated with associators and other sectors efficiently to improve cooperation

Public relations Intern

Huawei

2019-7 - 2019-9 · 3 mos

Shenzhen, China

- Wrote weekly reports about CSR events in the industry - Engaged in promotional events such as open days, exhibitions, and visits; - Assisted and company department leader for meetings with international clients; Closely connected with international university students participating in Huawei’s most significant CSR program: Seeds for the future. Collected feedback from participants and improved the program.