lamyaa belmahjoubi

brand director

About

Branding specialist who loves helping brands be more authentic and inspiring while growing in a healthy way. Brand manager & Brand strategist consultant for Luxury goods, Spa & Beauty, and Hospitality.

Country

japan

City

kobe

Industry

hospitality

Skill

marketing strategy, market research, luxury goods, strategy, business strategy, marketing, brand management, marketing communications, international marketing, fashion

Experience

brand director

gotohsho inc.

appointed as cool japan ambassador by the japanese governmentâ s cabinet office

goshoboh

2017-12 - Present · 8 yrs 10 mos

consultant brand manager

elemis japan

2012-5 - 2014-10 · 2 yrs 6 mos

Integrate British Luxury Spa and Beauty Brand, ELEMIS, into Japanese market.

product manager and international product development division

fancl corporation yokohama japan

2006-4 - 2009-7 · 3 yrs 4 mos

* The leading brand of additive-free cosmetics and nutritional supplements in Asia. * Developed 3 new skin care products for Hong Kong and Chinese markets (anti-aging face care, lip enhancer, toner face mask). * Developed a new design concept targeting modern women in Hong Kong and China. * Rolled out a new packaging for 20 products of the Botanical line sold in all Sephora stores in the US. * Analyzed different data monitoring reports and made a full case study about Hong Kong and China. * Coordinated with external researchers such as Euromonitor and Intage to carry out a market research study for Hong Kong and China. * Analyzed market, sales, competitors, and consumer behaviour in Hong Kong and China. * Analyzed the differences of geographic, economic, cultural, and social status of women in distinct areas of China. * Suggested a list of new products and a new branding strategy for each geographical area of China.