Lalit Mohan

• Driving business growth through Modern Trade, Key Accounts and Retail Partnerships. • Managing strategic relationships with Hypermarkets, Toy Retail Chains, Baby Care Retailers and Educational Retail Networks. • Leading new account acquisition, category expansion and retail growth initiatives. • Collaborating with product development and merchandising teams to build scalable market opportunities. • Focused on expanding national retail presence and strengthening customer partnerships.

• Managed exports and distribution for pet toys and eco-friendly home products across USA, Europe & Japan ( 20 % YoY growth ). • Introduced crockery and home decor SKUs for premium accounts like IKEA and Mumuso. • Strengthened visibility with Hamleys, Lulu Hypermarket, Mr. DIY & FirstCry

Experienced Sales Leader with a strong track record in managing and growing business across General Trade (GT) & e-commerce channels in North India. Successfully handled and expanded e-commerce accounts such as Amazon Flipkart blinkit,Bigbasket and More platform specializing in the Toys, Stationery, and Kids' Lifestyle categories. Led a results-driven team of 8 Sales Executives and 1 Area Sales Manager (ASM), consistently achieving monthly and quarterly sales targets. Built a robust network of distributors and super stockists, enhancing market penetration across Tier 1 and Tier 2 cities. Implemented sales automation tools and streamlined field execution processes, resulting in a 25% boost in team productivity. Worked closely with cross-functional departments (procurement, marketing, and logistics) to plan and execute trade promotions, visibility campaigns, and seasonal product launches. Ensured seamless supply chain operations with accurate inventory alignment, reducing stock-outs and optimizing inventory holding. Achieved 15–20% year-on-year sales growth through strategic channel planning, SKU mix optimization, and data-driven sales forecasting. Represented the brand at major trade fairs like Toybiz, Kids India & comic on Fair and industry expos, forging new retail alliances and strengthening overall brand equity.

• Achieved 15–20 % YoY growth through GT expansion and trade marketing. • Expanded MT accounts – V-Mart, Vishal Mega Mart, and More Retail. • Introduced crockery and kitchen gift sets for kids’ segments to diversify range. • Led 9-member sales team and increased productivity by 25 %.

• Handled Toys, Book, sports, apparel and crockery merchandise( Chhota Bheem brand ). • Developed distributor network for licensed tableware & kitchen accessories. • Executed OTB plans and achieved 30 % turnover growth.

• Introduced new crockery and gift range within Lilliput’s retail portfolio. • Oversaw assortment planning, pricing and visual merchandising for 60 + stores. • Improved category profitability and in-store presentation

"Actively engaged in academic and extracurricular activities focused on enhancing marketing and strategic business skills. Contributed to the Marketing Club by organizing events and campaigns that fostered networking and industry engagement. Led marketing competitions to encourage creative problem-solving and innovation. Participated in various case study analysis groups, sharpening analytical and collaborative skills. Attended business strategy workshops to gain insights into real-world corporate challenges and solutions."

"Pursued B.A. in Art (History) through a distance learning program, balancing academic rigor with professional responsibilities. Actively engaged in virtual art workshops, online cultural forums, and collaborative research projects focused on historical art forms and their societal significance. Contributed to online discussions and digital exhibitions that showcased diverse artistic perspectives."