Lajja Marjadi

Dy. Vice President - Marketing (Branding and Creative Services) @ Lodha

About

With over 20 years in design and branding, I specialize in building strategic, emotionally resonant design systems that help brands stand apart. I’m a design leader with deep experience across both global agencies and client-side organizations — blending brand strategy, aesthetic craft, and business insight. I also bring a forward-looking approach to emerging creative technologies — integrating AI-based tools like Midjourney into early-stage concept development, enabling faster, richer visual storytelling and mood exploration. Currently, I head design at Lodha, working at the intersection of luxury, real estate, and user experience. I collaborate with architects, HR, hospitality, and tech teams to craft premium experiences — from high-fidelity renders and walkthroughs to internal branding and digital journeys. My focus is on elevating every customer and employee touchpoint with aesthetic clarity and brand coherence. Previously, as Executive Creative Director at Interbrand India, I led high-impact identity work for some of the country’s most influential brands — including Godrej, ITC, Infosys, Britannia, Haldiram, Welspun, TrueCaller, Nerolac, and more. My time at Interbrand also included close collaboration with global teams in Madrid and NYC, enriching my design lens with international sensibilities. Earlier in my career, I led design at The Republic, creating immersive brand experiences for lifestyle and hospitality brands such as Olive Bar & Kitchen, Loup, and 212 All Good. I thrive in creative environments where design is central to business transformation — and I’m now looking to lead design at a place where creativity, clarity, and collaboration come together to make lasting impact.

Country

India

City

Mumbai

Industry

Marketing & Advertising

Skill

Artificial Intelligence for Design, Team Development, Luxury Brand Marketing, Luxury Homes, Brand Identity Development, Social Media, Time Management, Oral Communication, Creative Problem Solving, Timelines, Presentations, Beauty, Production Management, Print Production Management, Creative Direction, Adobe Photoshop, Concept Development, Adobe Illustrator, Digital Designs, Print Production

Experience

Dy. Vice President - Marketing (Branding and Creative Services)

Lodha

2024-1 - Present · 2 yrs 9 mos

Mumbai, Maharashtra, India

• Spearheaded the in-house design language for Lodha’s luxury and mid-income real estate verticals, ensuring visual consistency across brand communications and environments. • Partnered with cross-functional teams of architects to create a comprehensive 100-slide render guideline — dramatically improving the sophistication and visual quality of architectural renders. • Directed the creative revamp of project walkthroughs, elevating them with a refined aesthetic and a distinct luxury lifestyle narrative. • Collaborated with the HR team to craft a premium, brand-aligned Employee Value Proposition (EVP) — translating it into actionable internal branding touchpoints. • Drove synergy between hospitality, customer service, and event teams by aligning design language, décor, and communication with the masterbrand ethos. • Led experience design at site-level galleries, enhancing on-ground storytelling and customer journey through communication, spatial branding, and collaterals. • Worked with product and tech teams to reimagine the UX of Lodha’s luxury customer interaction app — streamlining navigation and enriching digital experience for high-value customers.

Executive Creative Director

Interbrand

2018-7 - 2023-12 · 5 yrs 6 mos

India

• Led creative for high-impact brand identity projects across sectors — FMCG, mobility, tech, and real estate • Built and managed a multidisciplinary design team; worked closely with strategy and client servicing • Collaborated with global offices in Madrid and NYC, integrating international design standards • Notable brand revamps: Godrej, Britannia, Infosys, Nerolac, Vida, Switch Mobility, Welspun, Polycab, Truecaller, LB finance (Sri-lanka)

Partner and Design Head, The Republic

The Republic India

2002-2 - 2018-6 · 16 yrs 5 mos

Mumbai, Maharashtra, India

At The Republic I joined as a graphic designer in 2003 and over my 15 year stint grew on to take on more responsibilities, eventually to become head of design and partner. In my 15 years here, I worked on a variety of clients ranging from financial services, to real estate moguls, to fashion & fashion retail, to some of India’s finest restaurants. Key Clients: Olive Bar & Kitchen, Olive Bistro, The Fatty Bao, Monkey Bar, Ek Bar, 212 All Good, The Project by Pizza Express (The Bandra Project & The Runway Project, The Market Project), Southern Spice (an Indian restaurant in Texas), Masala Theory (an Indian restaurant in Sydney) | India’s leading real estate brand Kalpataru | Re-design of Femina Fashion Magazine | Hospitality brands: Oberoi Group of Hotels, Trident, Taj Hotels, Taj Jiva Spa, Vivanta | Kuoni Holidays