Laith Murad

Recruited back to lead growth and retention for officially licensed digital collectibles (NHL & MLS) - Architected cross-channel strategies to accelerate user growth, engagement, and retention across two of the biggest sports leagues — National Hockey League (NHL) and Major League Soccer (MLS) - Presented strategic plans directly to NHL and MLS leadership — including insights, full-funnel marketing tactics, and budget recommendations to optimize fan acquisition and lifetime value - Translated data into emotional activation across CRM, social, broadcast, community, and influencer channels — turning passive fans into active collectors - Introduced continuous learning loops across campaigns to improve conversion, storytelling, and messaging relevance at every stage of the user journey

Embedded strategic partner driving brand, growth, and creative velocity across retail, fitness, beauty, and entertainment. 🥇 DOGPOUND FITNESS — Luxury fitness brand and cultural icon - Recruited to drive partnerships, digital transformation, and revenue acceleration - Generated $2M+ in new partnership revenue and implemented funnel improvements to increase retention of one-time clients - Launched DOGPOUND’s first standalone virtual training app within 3 months — under a $5K budget — improving customer experience and unlocking new digital revenue - Architected high-impact brand collaborations with Lululemon, Paramount, W Hotels, Boxraw, Celsius, and Meta — aligning content, bookings, membership, and conversion strategies - Elevated brand visibility with major media wins — including Rolling Stone and other top-tier press outlets 💄 Cre8or Global — Beauty & wellness incubator for the creator economy Incubating data-driven, small-batch brands for creators, influencers, and cultural tastemakers - Partnered with founders to shape brand vision, positioning, and growth infrastructure for a new beauty/wellness platform - Spearheaded the launch of multiple creator, beauty-adjacent, and celebrity-backed brands across DTC, e-commerce, Amazon, and retail — from whitespace ideation to GTM execution - Led full-funnel growth strategy across paid/organic digital, e-commerce, influencer, PR, OOH, analytics, and lifecycle marketing — scaling with speed and precision 🎬 2Richards: The African Company Documentary Collaborating with Morgan Freeman, Lori McCreary, Kamilla Blanche - Applied storytelling instinct and strategic framing to an important cultural documentary — helping connect externally, shape positioning, and promotional rollout

• Championed customer acquisition and retention strategies, initiating app downloads, establishing loyalty program incentives, leveraging data-driven insights, SEO, SEM, paid digital, and influencer marketing, and optimizing the app store to achieve goals • Cultivated data analysis strategy and execution, focusing on customer segmentation and consumer insights to empower product development and marketing initiatives, driving over 3M fan actions • Instrumental in existing and potential investor pitches and discussions, endeavoring to generate essential funding and partnerships • Provided expert leadership to multiple teams, including sales, business development, and product teams, establishing formal sales accountability tracking and offering support materials and product guidance to accomplish organizational objectives • Managed partnerships with celebrities and influencers, increasing brand awareness and sales while establishing a loyal clientele

Embedded leadership across tech, telecom, and health platforms — focused on operational clarity, data intelligence, and speed to market. - Advised and led marketing strategy for OnMobile, Roblox, and HealthTap — operating as a cross-functional partner to product, analytics, and executive teams - Delivered $4M in annual cost savings by evaluating marketing org structures, uncovering redundancies, and realigning teams for efficiency - Built a new business intelligence function to extract behavioral insights and identify trends — fueling product innovation and contributing to double-digit revenue growth - Reduced product launch timelines from 45 to 15 days by implementing marketing automation, removing duplicative steps across teams, and streamlining go-to-market workflows

Recruited to drive SaaS revenue growth, innovate messaging, and improve marketing team morale • Delivered a 15% increase in ARR, exceeding company targets through data-driven insights that optimized targeting, media mix, and emotionally driven messaging that connected with businesses • Re-ignited the passion and increased productivity from 32 marketing professionals with the lowest indicators of job satisfaction in the company to the highest in under 10 months by aligning individual roles with skills, weekly 1:1s at all levels, ask-me-anything updates, and mentorship • Generated $1M+ in ARR from 200 existing customers in 48 hours by re-imagining the sales process to existing customers for new product launches by creating unique messaging and marketing materials, customer outreach, unique landing pages, and training a newly formed, dedicated team

• Empowered a new brand campaign and public relations outreach to achieve $2B+ in earned media impressions in just 8 weeks • Recognized for excellence in the industry, receiving the Davey Award for the best advertising campaign, a CSS design award for the new, interactive website, and the VMSD/Peter Glen Retailer of the Year award for overall brand performance • Optimized brand and customer communication, coordinating in-store marketing materials, orchestrating in-store events and classes, initiating direct mail, overseeing all formats of media and B2B marketing, and developing loyalty initiatives to achieve superior results • Revitalized installation services to customers and the sales teams, generating dynamic improvements to the company’s bottom line • Served as the face of the brand, representing the company at conferences and a variety of other key events throughout the tenure

• Designed "The Daily Yahoo," a personalized daily email that connected with 40M users, yielding a 2% increase in daily usage and integral in earning the Super Star Award bestowed to the top 1% of employees • Advanced marketing hyper-growth endeavors, increasing social referral traffic by 2X+ in 1 year, improving organic traffic referrals by 50% of media traffic by EOY, and driving mobile app downloads, engagement, and retention strategies • Collaborated with the CFO to generate $8M in annual cost savings by in-sourcing the organization’s vital CRM system • Secured the Excellence Award in 2014 for outstanding individual performance, earning a position in the top 10% of the company • Directed a team of 35 marketing professionals and managed a $135M media-buying budget, overseeing critical marketing functions and focusing on data-driven decisions to advance the company in a forward-moving trajectory, with no attrition in the 1st 2 years • Served as 1 of 7 core team members integral in the execution of due diligence on the Tumblr acquisition, as well as other investment opportunities, providing knowledge and understanding of consumer behavior to the CEO and board

• Formulated CRM and loyalty programs for Hilton Honors, Hertz, Nike, Bloomingdale’s, Victoria’s Secret, Men’s Wearhouse, Simon Properties, Kiehl’s, Sony, and AutoNation to increase customer engagement, satisfaction, and retention • Revolutionized the creative team’s communication approach, concentrating on strategic communications and customer engagement to 2X revenue and exceed profit goals for the Los Angeles office during year 1 • Achieved a 30% increase in revenue by developing and implementing a CRM strategy and strengthening communications for Hilton

Managed Incircle loyalty program, including partnerships, financial models, collateral related to the loyalty program.