Lais Cortazzo

Atualmente lidero o time de Produto de Plataforma (core enablers) e toda a frente B2B da ClickBus. Sou responsável pela distribuição de todo o portfólio da ClickBus (GDS Global distribution system) para Marketplaces, White Label e Parceiros, e pelas estratégias de Pricing, Pagamentos, Billing, Insights e Revenue Plataform.

• Leadership of senior, cross-functional teams in the Tax and Billing Product areas across all Mercado Libre business units (Marketplace, Mercado Pago, Envios, and Ads), covering operations in 18 Latin American countries, as well as China and the U.S. • Responsible for managing the Billing System (“Faturador”), which enables tax document issuance and billing flows for all logistics models — including Full (FBM Fulfillment by Meli), 1P, 3P, Dropshipping, and Cross Docking — supporting compliant invoicing between sellers and buyers. • Ensured regulatory compliance and on-time issuance of over 1 billion invoices per year across all Mercado Libre operations. • Accountable for the tax rules and billing of all services Mercado Libre provides to sellers, including the Final Value Fee (revenue) and other service fees. • Designed and delivered large-scale solutions focused on traceability, visibility, and tax efficiency, strengthening the operational and regulatory backbone of the Mercado Libre ecosystem.

• Worked at Plurix, the group’s private equity–backed digital commerce startup focused on regional supermarket chains (with more than BRL 5 billion in annual revenue, the 3rd largest in the segment). • Led the e-commerce launch of 3 regional supermarket brands using VTEX Fast Store, from planning to go-live. • Designed a scalable and replicable architecture model to support the company’s growth-through-acquisition strategy. • Created a best practices framework to improve supermarket processes and systems, driving operational efficiency and faster rollouts.

• Led the migration of Carrefour.com to VTEX and managed strategic projects for major supermarkets and wholesalers such as Carrefour, Giga, and Mambo, as well as sporting goods companies like Decathlon, B2B and healthcare clients like Hermes Pardini, fashion brands such as Hope and Hope Resort, and the investments sector with Pátria Investimentos. • Managed relationships with stakeholders and C-level executives, ensuring tangible results in sales, operational efficiency, and delivery speed. • Designed customized omnichannel solutions integrated with core business systems, tailored to the specific needs of each industry. • Implemented best practices for scalability, performance, and replicability of digital solutions, ensuring continuous improvement and strong business impact.

• Product Leader responsible for the creation and management of the E-commerce and Omnichannel Tribe, with dedicated squads for acquisition, conversion, delivery, and post-sales across all channels and devices (web, mobile, and app). • Built and managed Product teams to accelerate Raia Drogasil’s digital transformation, supported by McKinsey. • Focused on user experience (UX), process scalability, and cross-functional collaboration to deliver measurable business growth. • Led the integration of Drogaria Onofre into the RD ecosystem, ensuring revenue continuity and SEO relevance within four months.

• Led Product, UX/UI, and Data teams to deliver omnichannel solutions across all Carrefour.com verticals. • Launched major initiatives including Pick-up in Store, Ship from Store, Dark Stores, the Food Commerce App, and the Meu Carrefour loyalty program. • Drove the implementation of the Marketplace, a Machine Learning–based PIM, and recurring purchase capabilities. • Accelerated digital transformation using Design Thinking, Lean, and Agile practices. • Oversaw the full website redesign and contributed to the RFP evaluation for a new SaaS platform. • Partnered with logistics, commercial, tech, and operations teams to ensure scalable, efficient, and high-impact digital solutions.

• Led the end-to-end development of digital products, from discovery to delivery, prioritizing the backlog and aligning business, tech, and customer needs. • Defined requirements, user stories, and acceptance criteria to ensure clarity and efficiency for development teams. • Tracked KPIs, product performance, and user feedback to guide improvements and new features. • Collaborated with logistics, commercial, customer service, and tech teams to ensure consistent delivery in a complex operational environment. • Supported omnichannel initiatives and digital performance efforts across Carrefour Brazil.

• Led strategic initiatives such as Pick-up in Store (“Retira Fácil”) across 1,500+ stores and the Extra Plus loyalty program, strengthening multichannel operations and premium customer engagement. • Managed hybrid customer service teams and key service providers, ensuring high quality, operational efficiency, and a better customer experience. • Improved core processes in reverse logistics, customer service, and omnichannel operations, driving consistency and efficiency across the business.

• Mapped, diagnosed, and modeled critical business processes using methodologies and tools such as BPMN, PDCA, SIPOC, root-cause analysis (Ishikawa), and AS-IS/TO-BE frameworks, identifying inefficiencies and optimization opportunities. • Led continuous improvement initiatives focused on quality, reducing rework, and increasing productivity, generating financial savings of several million reais for the company. • Defined, tracked, and monitored operational and quality KPIs, supporting data-driven decision-making and improving overall business efficiency. • Collaborated with cross-functional teams (logistics, commercial, operations, and IT) to standardize processes, document workflows, and ensure successful adoption of new operational models.

• Managed the supply chain with a focus on product availability, reduction of stockouts, and alignment with cash flow. • Monitored sales, inventory, and replenishment to ensure optimal stock levels and maximize margin. • Worked closely with commercial, logistics, and operations teams to improve demand forecasting and operational efficiency.

• Served high-net-worth clients with a focus on consultative sales of investment, protection, and retirement products. • Experienced in risk analysis, credit evaluation, and portfolio recovery, ensuring portfolio health and sustainability. • CPA-10 certification.

• Responsible for statistical controls, report validation, and support to Relationship Managers. • Coordinated pilot projects in the areas of insurance, planning, and mortgage loans. • Recognized with the Best Personnalité Assistant Award (Agir Program, 2008).

• Served as the Canon Product Specialist inside Ingram Micro, managing the brand’s portfolio and supporting sales execution across all channels. • Responsible for purchasing, inventory management, e-commerce operations, performance indicators, and sales campaigns. • Provided technical and commercial support for B2B and B2C teams and developed strategic partnerships. • Drove strong sales performance through field sales teams, offering training, pricing guidance, and product strategies. • Achieved a 200% increase in sales within one year.

MBA em Administração estratégica e econômica de negócios