Laila Simon

Senior Fashion Design, Product Development and Trend Forecasting leader with 18+ years of experience across apparel, accessories, luggage and kidswear. I specialise in translating global trend insights into commercially successful, retail ready product strategies that strengthen brand relevance and drive performance.My experience covers the full product lifecycle from trend forecasting and concept development through to CAD execution, supplier collaboration and bulk production delivery. I have led category direction and product development for major South African retailers, consistently delivering strong commercial ranges and improving category performance.I combine creative direction with a strong commercial focus, with deep experience in trend analysis, range planning and seasonal product strategy. I work closely with buying, planning and production teams to ensure alignment between design vision and business objectives.Throughout my career I have led multiple product categories including kidswear, womenswear, menswear, accessories and luggage, with full end to end ownership of development. I also work confidently with digital design tools including Adobe Illustrator, Photoshop, Canva Pro and emerging AI supported creative platforms.I am focused on building commercially intelligent, trend driven product ranges that respond to evolving consumer behaviour while maintaining strong brand identity and market position.