Laila Pereira

Atuação estratégica na evolução da cultura organizacional, com foco na consolidação de uma cultura AI First integrada à tomada de decisão, execução e escala do negócio. Responsável por conduzir diagnósticos culturais, conectar dados de clima (eNPS, Pulses e insights qualitativos) a direcionadores estratégicos e implementar iniciativas de cultura e desenvolvimento alinhadas à estratégia da empresa. Atuação em projetos como programas de embaixadores, evolução de fit cultural e jornadas de desenvolvimento em IA, com interface próxima com lideranças e diretoria, traduzindo dados e diagnósticos em direcionamentos práticos para o negócio. Foco em impacto organizacional: fortalecimento da inteligência coletiva, aumento da produtividade e melhoria da qualidade de decisão.

Cultura organizacional: liderança do projeto de redesign da cultura, conduzindo diagnóstico, escuta ativa, workshops de cocriação e elaboração do Código de Cultura Transpocred. Responsável pela estruturação do plano de disseminação e sustentação cultural, integrando endomarketing, comunicação interna, marca empregadora, cultura de desenvolvimento (T&D), rituais de gestão e engajamento de lideranças, garantindo a vivência prática e perene dos valores no cotidiano. Clima organizacional: gestão integrada da estratégia de clima, unindo pesquisa GPTW e pesquisas de pulso, com foco em decisões ágeis e assertivas. Condução das devolutivas, suporte à construção de planos de ação e acompanhamento contínuo dos indicadores. Apoio à implementação de programas institucionais de saúde, bem-estar e qualidade de vida. Diversidade, Equidade e Inclusão (DEI): estruturação da estratégia de diversidade da cooperativa, em fase de desenvolvimento, alinhando inclusão às práticas de cultura, clima e experiência da pessoa colaboradora.

Onboarding: Redesign and process management (raising satisfaction levels to 95%). Culture: Ritual management, workshops, and coordination of the values redesign project. The project was developed and executed internally. Diversity and Inclusion: Implementation of the 'Diversity and Inclusion Committee' and coordination of diversity and inclusion actions, defining themes and working methods, as well as measuring results. Climate: Application of the Organizational Climate Survey, measurement of results, and monitoring of action plans. Management of other indicators such as eNPS (Employee Net Promoter Score), Mood Thermometer, Well-being and Quality of Life Survey, among others. Development: Training in feedback, 1:1 meetings, and development plans. Management of indicators. Management rituals: monitoring leadership for 1:1s, feedback, and development plans. Performance: Indicators mapping and design of the performance evaluation process (in progress). KPIs (Key Performance Indicators): Culture; Development; Performance; Climate; Diversity and Inclusion.

I worked as an internal consultant (business partner) and I was responsible manager of the People Management Policy. Among my attributions, the coordination of performance management processes stands out. In 2019, I worked on the implementation of the People Management Policy, focusing on performance and skills assessment, using individual and team objectives, career analysis committees, development plan and transversal skills. Throughout my time at Sebrae, I have also worked in the following processes: * Training and development: I managed the budget and training planning. I worked as a facilitator in technical and operational training. * Bank of Hours Policy: management of the bank of hours and training for employees and leadership. * Staff recruitment : I worked on the profile mapping for vacancy and on recruitment interviews. I implemented trainings for integration of new employees. I colaborated int onboarding process review.

* Colaborated with the Performance Management. * Training and development: carry out budget management and training planning. I was a facilitator in technical and operational training. * Bank of Hours Policy: management of the bank of hours and training for employees and leadership. * Staff Recruitment: I worked on profile mapping for vacancies and in recruitment interviews. Conducted training for the integration of new employees. I participated in the onboarding process update.

Administrative and pedagogical routines; Customer Service (to teachers, students, parents and course coordinators); Organize pedagogical meetings; Materials control; Attendance control.

Plan and execute lessons and recreational activities; Organize and develop a Project called "Junior Company", it has the manly goal to teach entrepreneurship and management to teenagers; Vocational guidance for high school students.

I received a research grant for the Scientific project called "A formação do município pedagógico e a descentralização do ensino no Brasil: análise de alguns municípios de Minas Gerais no início da República". The project number was 500242 / 2007-0 of the National Council for Scientific and Technological Development (CNPq), Edital MCT / CNPq. Under the guidance of Professor Doutor Wenceslau Gonçalves Neto.