Laifong Wong

As part of Dubai DET (Govt of Dubai), my role entails: -Managing social media presence (Business Dubai), content, and campaigns for Business Dubai working with businesses in Dubai and external agency partners -Enhancing business landscape insights by analyzing market and marketing opportunities -Fostering unified messaging and brand positioning in collaboration with business & government stakeholders -Developing and maintaining content strategy, identifying partners, and overseeing execution with external agency partners and other external stakeholders -Strategic communications and media related activities + media relations in target markets -Creating and reviewing materials for negotiations with governmental and private entities -Management of marketing campaigns in target markets, and collateral development.

• Managing global content creation of assets for customers/all external stakeholders, events and ad campaigns • Brand refresh planning, execution and implemention of the new brand identity globally • Devising and handling business content and communications (Key messages, content and copywriting guidelines, annual report) • Driving global brand and content projects that drive brand awareness and recognition • Setting global content processes and governance mechanisms for overall brand consistency across all platforms • Working closely with all regional communications leads to support and manage external communications for content driven assets, campaigns suitable for international and local markets • Working with a team of indirect reports- designers, photo/videographers and external agency partners to drive external content

• Managing copywriting for global clients like Mazda, Akzo Nobel (Nezo Salt), Daiso, Grand Stores (Epson, Nikon), Tim Hortons, etc. independently • 360-degree ad campaigns planning and execution • Working on pitches to plan, strategize, ideate and create communications for prospective clients • Working with Client Servicing team, Creative Director, Art Directors, Graphic Designers, Arabic Copywriter to devise ads for clients in the agency portfolio • Working with external sound studios to manage voice-over recordings, agencies to manage filming for ad film shoots, etc.

• Managing copy and content for Colgate-Palmolive India working under Red Fuse (Group M-WPP) as its integrated agency partner • Progressed from copywriting for digital to mainline advertising clients as well • Managing copywriting, campaign planning and execution for product launches, line extensions, several ad campaigns for all Colgate and Palmolive products • Writing advertising and radio scripts for ad films involving brand ambassadors • Working with the Client Servicing team, Creative Director, Art Directors, Graphic Designers and other team members to devise communications • 360-degree ad campaigns planning and execution

• Managing copywriting for clients like Resurgent Rajasthan (GOI client), Jaguar-Landrover, AMD, GE (General Electric) India • Working closely with other Edelman Delhi team to create content and copy the Government of India client- Resurgent Rajasthan • Working with the Client Servicing team, Creative Director, Art Directors, Graphic Designers and other Copywriters to create communications for the clients within the agency portfolio • 360-degree ad campaigns planning and execution • Working on pitches to plan, strategize, ideate and create communications for prospective clients

• Managing a team of 3 copywriters to create content and copy for the clients in my team’s portfolio- Phoenix Marketcity Kurla (mall), Soie, The Little Door, etc. independently • 360-degree ad campaigns planning and execution • Working on pitches to plan, strategize, ideate and create communications for prospective clients • Working with the Client Servicing team, Creative Director, Art Directors, Graphic Designers and other Copywriters to create communications for the clients within the agency portfolio

• Managing copywriting for the agency’s clients like- Lavasa, Omkar Realtors, Godrej Interio, Haagen Dazs (India), Renault, etc. • Working with the team to create 360-degree ad campaigns planning and execution • Working on pitches to plan, strategize, ideate and create communications for prospective clients • Working with the Client Servicing team, Creative Directors, Strategy Teams, Associate Creative Director, Art Directors, Graphic Designers and other Copywriters in different teams to create communications for the clients within the agency portfolio

• Managing copywriting for the agency’s clients like- Thank You Mom (P&G), Bingo! Snacks, Mint-o-Gol, Tata Docomo • Working with the team to create digital ad campaigns planning and execution • Working on pitches to plan, strategize, ideate and create communications for prospective clients • Working with the Client Servicing team, Creative Directors, Art Directors, Graphic Designers and other Copywriters to create communications for the clients within the agency portfolio

Sub-courses: 1. Story Mining & Strategy: Creating Great Branded Content 2. How to Tell Brand Stories With Video 3. Thinking About the Other Side? An Introduction to Content Marketing 4. Attracting, Engaging and Measuring Digital Audiences for Branded Content 5. The Designer's Guide to Building a Brand Story 6. Industry Talk with T Brand Studio