Lafi Alenazi

Lafi Alenazi

Chief Commercial Officer (CCO) @ هكتار لإدارة الثروات العقارية

About

As a Chief Commercial Officer (CCO), I lead the commercial strategy that transforms real estate opportunities into sustainable growth. My role spans across sales, leasing, and real estate auctions, where I focus on maximizing revenue, driving market expansion, and ensuring exceptional client experiences. I bring a strategic mindset that combines market analysis, data-driven decision-making, and client-centric solutions to deliver measurable impact. From negotiating high-value contracts to launching innovative commercial initiatives, I thrive on turning vision into results while aligning business objectives with long-term value creation. Throughout my journey, I have successfully guided teams, built strong client relationships, and executed projects that contributed to the diversification and development of the Saudi real estate sector. What defines my approach is not only achieving financial growth but also fostering partnerships, innovation, and sustainable progress. I am passionate about connecting with industry leaders, investors, and partners to explore new opportunities that shape the future of real estate.

Country

Saudi Arabia

City

Riyadh

Industry

Real Estate

Skill

Real Estate Marketing, Creative Problem Solving, Analytic Problem Solving, Risk Management, Sales Marketing, Sales Strategy, Market Research, Strategic Relationship Building, Emotional Intelligence, Team Collaboration, Adaptability, Problem Solving, Communication, Negotiation, Customer Relationship Management (CRM), Strategic Thinking, Leadership, Event Planning and Coordination, Teamwork, Income Properties

Experience

هكتار لإدارة الثروات العقارية

Chief Commercial Officer (CCO)

هكتار لإدارة الثروات العقارية

LinkedIn
2024-9 - Present · 2 yrs 1 mo

Riyadh, Saudi Arabia

Develop and implement sales, leasing, and real estate auction strategies to achieve the company’s commercial objectives. Lead and manage sales, leasing, and auction teams, assigning tasks and monitoring performance to ensure target achievement. Design and execute marketing plans to attract new clients and investors while enhancing loyalty among existing customers. Oversee negotiations, contract agreements, and compliance with terms to maximize returns. Organize and manage real estate auctions from planning to execution, ensuring transparency and efficiency. Monitor and analyze market trends and competitors to identify opportunities and refine strategies. Apply best leadership and motivational practices to foster a positive work environment and boost productivity. Make strategic, data-driven decisions and manage change effectively to ensure sustainable growth.

Best Properties Co شركة الممتلكات الأفضل

Director of VIP relations and real estate auction management

Best Properties Co شركة الممتلكات الأفضل

LinkedIn
2021-11 - 2024-8 · 2 yrs 10 mos

Riyadh, Saudi Arabia

▪️ Enhanced VIP Client Relations: Established and nurtured high-value relationships, significantly improving client retention and satisfaction. ▪️ Innovated Real Estate Auction Processes: Transformed auction approach with digital solutions, substantially increasing participation and enhancing transparency. ▪️ Strategic Property Portfolio Expansion: Spearheaded portfolio growth through strategic acquisitions, markedly boosting market value.

Bussma Real Estate |  بصمة لإدارة العقارات

VIP Relationship Director and Real Estate Wealth Management

Bussma Real Estate | بصمة لإدارة العقارات

LinkedIn
2020-3 - 2021-10 · 1 yr 8 mos

Riyadh, Saudi Arabia

▪️ Real Estate Opportunity Sales and VIP Client Relations: Excelled in selling real estate opportunities and closing deals with VIP clients, establishing a robust database of VIPs and business professionals in the KSA and Gulf region. ▪️ Real Estate Wealth Management and Portfolio Development: Led the development of property and real estate wealth management business, successfully establishing real estate portfolios for VIP clients and companies. ▪️ Campaign Management and Business Development: Orchestrated sales and rental campaigns for housing and real estate projects, playing a pivotal role in the company's business development and expansion.

RAFAL Real Estate Development Co.

VIP Relationship & Sale Officer

RAFAL Real Estate Development Co.

LinkedIn
2017-1 - 2020-1 · 3 yrs 1 mo

Riyadh, Saudi Arabia

▪️ VIP Client Engagement and Real Estate Sales: Excelled in communicating with VIP clients, effectively selling real estate opportunities, and closing business deals, while overcoming customer objections. ▪️ Strategic Relationship Building and Market Research: Established strong client relationships and conducted in-depth market research to understand price, demand, and competition, driving new efficiency and growth in campaigns. ▪️ Marketing and CRM Management: Represented the company at trade shows and exhibitions, actively engaged in marketing research, and efficiently managed CRM and social media platforms to bolster client engagement and sales.

Bussma Real Estate |  بصمة لإدارة العقارات

Regional Director

Bussma Real Estate | بصمة لإدارة العقارات

LinkedIn
2010-1 - 2013-12 · 4 yrs

Riyadh, Saudi Arabia

▪️ Regional Leadership and Operations Management: Led the Eastern Province operations, overseeing project development and execution, significantly contributing to regional growth and expansion. ▪️ Strategic Planning and Team Leadership: Developed and implemented strategic plans, ensuring alignment with company goals, and guided a diverse team towards achieving operational excellence. ▪️ Market Analysis and Business Development: Conducted comprehensive market analysis to identify growth opportunities, fostering business development and enhancing regional market presence.

شركة بصمة العقارات لإدارة

المدير الإقليمي

شركة بصمة العقارات لإدارة

2011 - 2012 · 1 yr

الإشراف على العمليات اليومية للفرع وضمان جودة الخدمة. قيادة فريق متنوع وتحسين الأداء العام. إعداد خطط تسويق محلية لزيادة الظهور واستقطاب العملاء. بناء شراكات استراتيجية مع المطورين والمستثمرين المحليين.

Arabian Real Estate Academy

Assistant General Manager

Arabian Real Estate Academy

2008-1 - 2009-12 · 2 yrs

Riyadh, Saudi Arabia

▪️ Executive Support and Operational Efficiency: Provided comprehensive support to the General Manager, enhancing operational efficiency and facilitating strategic decision-making processes. ▪️ Program Coordination and Event Management: Coordinated educational programs and organized key real estate events, contributing to the academy's reputation as a leading real estate education provider. ▪️ Administrative Leadership and Team Collaboration: Managed administrative tasks and collaborated with various departments to streamline academy operations and improve overall performance.

Lafi Alenazi's Contact Information

Email

******@***.com

Phone

(**) *** ****

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