Michael Laermann

Reason & Rhyme is an independent consultancy specialised in sustainability. Located in Brussels, it provides clients from across Europe with strategic counsel, EU-advocacy and communications services, so their sustainability narrative is well integrated, authentic, and consistent on their journey to sustainable growth. The key area of expertise is in circular business models and relevant E.U. policies. Clients range from SMEs and large corporations to industry associations from the manufacturing, packaging, FMCG, retail, transportation and chemicals industries. Click below to learn more.

Ecopreneur.eu is the only cross-industry business organisation at the E.U. level that advocates ambitious measures, rules and regulations for a sustainable, low-carbon, circular economy.

Managing the European Moulded Pulp Producers Association (EMMPA) that advocates the interests of businesses from along the moulded fiber value chain at EU level in Brussels.

Facilitating the public dialog between business organisations, policy makers and other stakeholders on sustainability and other highly topical EU policy issues.

Providing companies and organizations with communications services, strategic advice and training, enabling them to boost the value from sustainable business practices.

Managing the marketing communications team and activities for Transwide, a leading SaaS-based transport management system (TMS) for manufacturers and logistics providers. Attaining significant brand awareness and demand generation results through targeted web, e-marketing, and public relations campaigns at global level. From 2013 marketing all of the company's TMS solutions and freight exchange services.

Setting-up the marketing communications department, managing a team of four. Major achievements were the design and implementation of the company's e-marketing strategy, including the introduction of e-commerce websites, permission-based e-mail marketing, product branding, and content marketing.

Providing marketing communications services and strategic advice to organizations from the private and public sectors.

Driving field marketing activities for Kofax Image Products through the DICOM channel in Europe, the Middle East and Africa, including demand generation, online-marketing, event management, product launches, media relations and internal communications. Managing a team of four.

Coordinating Kofax' marketing activities in EMEA region, including the organization of international trade shows and events, joint marketing activities with channel and technology partners, regional advertising and PR activities, as well as the management of sales support and loyalty programs

Responsible for marketing services and events, collateral creation and localisation, internal and external communication and partner management. Website: http://www.debelux.org

Specialization in European Integration Studies (MA Programme)