Laercio Flausino Junior

Lead the establishment of XPEL’s physical presence in Brazil, including the selection and setup of a local facility (warehouse, training, and experience center). Ensure compliance with local regulatory, tax, and import requirements to enable smooth operations and distribution. Build foundational processes for logistics, sales, and after-sales support aligned with XPEL global standards. Manage the transition of the existing customer base from distributor model to direct subsidiary operations. Maintain business continuity through transparent communication, tailored commercial terms, and consistent service quality. Develop programs to strengthen customer loyalty and enhance brand positioning in the premium film market. Design and implement the commercial roadmap for Brazil, defining product portfolio, pricing structure, and dealer network development. Identify and secure key regional partners, including traders, installers, and dealerships, to accelerate market penetration. Drive initiatives to expand revenue streams through new business channels and OEM/aftermarket opportunities. Establish and track revenue and operating income targets aligned with corporate goals. Implement budget control and performance KPIs to ensure sustainable profitability. Provide regular performance reviews to leadership, highlighting risks, opportunities, and corrective actions to ensure growth and ROI.

Lead business development and sales strategy across LATAM, targeting OEMs, Tier-1s, and strategic partners. Manage end-to-end customer relationships, including RFQs, negotiations, project delivery, and satisfaction. Represent NNG in the region, providing market insights and supporting product localization and go-to-market efforts. Collaborate with global teams to align software solutions (navigation, connectivity, HMI, ADAS, EVs) with local needs and standards. Identify and drive new growth opportunities in automotive software, mobility services, and connected ecosystems.

Providing strategic support for new business development in the automotive market. Managing projects across Aftermarket, OEM, and EV channels, ensuring efficient execution and alignment with business objectives.

Reporting to the CEO and participation in the advisory board, leading a team of salespeople and representatives. Management of the business, marketing, and product areas, including oversight of the restructuring of the Aftermarket channel, recovery of the OEM channel, and creation of the e-mobility channel. Design of a new commercial policy and streamlining of processes for the area; definition of the product portfolio and formulation of sales-driving actions for Aftermarket distributors and dealers. Implementation of the S&OP inventory and sales management system for the OEM channel, with optimization of stock levels and enhancement of sales and the company's contribution margin. Coordination of the delivery programs for HPE, MAN, Scania, and Grupo CAOA, as well as the prospecting efforts with GWM and BYD, including the management of Tier 1 clients such as the PST Group (Stoneridge). Definition and execution, in collaboration with the sales team, of the Go-to-Market strategy to boost penetration in the Aftermarket distributor market (Grupo Comolatti, Biguá, SK, MercadoCar and others). Development of a strategy for the introduction of the Teison Brasil brand of EV chargers, including a feasibility study for local production, along with active participation in ABVE and e-mobility congresses. Collaboration with suppliers in China and Hong Kong for program fulfillment and product portfolio development.

Reporting to the President and leading technical and sales teams; Management of Infotainment and Audio product sales in OEM channels, accessories (DSH/DSC/DSO), and Aftermarket. Oversight of a revenue of R$ 350 million and the corresponding P&L, including the approval of investments in the Manaus production plant (R$ 20 million over the past five years). Implementation of projects for Toyota, leading engineering, quality, and logistics teams from the pre-sourcing phase to SOP, generating R$ 200 million in revenue in 2019 and R$ 110 million in 2020. Negotiation of radio sales prices based on the construction of the Price Breakdown and necessary exchange rate adjustments in line with client policies. Strategic definition of the Aftermarket portfolio and pricing positioning, along with client service strategies for the Distribution channel. Development and implementation of KPIs for managing and coordinating OEM and Aftermarket teams, setting goals and service plans to facilitate performance analysis and bonus payments. Key achievements and results: Led the sales recovery plan for the OEM channel after an early contract termination decision by the client, revising the entire strategic plan for 2022 and 2023, aiming for a 45% revenue increase in the OEM channel in 2022; Negotiated, anticipated, and received full development costs for radios for the Corolla and Cross project. The expected investment recovery was R$ 4 million, but R$ 12 million was received in advance (May/22), allowing for a 10% product price reduction to the client.

Reporting to the OEM Director and leading technical and sales teams; Responsible for OEM and DOP/OES channels in Brazil. Planning for meeting Milk-Run deliveries of automakers. Negotiating sales prices with clients and developing product launch plans in the DOP accessory channel. Key achievements and results: Developed and implemented projects in five automakers without in-line accessory business, with on-site prospecting, including exports to Argentina and Uruguay directly from the Manaus Free Trade Zone (Stellantis, Renault, Toyota, HPE, Mascarello); Increased accessory channel sales from R$ 2.7 million to R$ 14.4 million (2017 vs. 2021) with a 28% growth forecast in 2022 (R$ 18 million); Got international exposure with the accessory development project, used as a benchmark by the headquarters in other operating regions; Awards: best OEM suppliers at Toyota and Honda between 2016 and 2020, for excellence in deliveries and competitiveness, being the best overall supplier in 2018; Price negotiation based on exchange rate update policy and productivity reductions, with annual adjustments of 5% without applying the productivity clause.

Reporting directly to the Commercial Manager; Concurrently acted as Customer Quality Manager and Key Account Manager for international accounts with automakers and major system integrators (Valeo, Arteb, Magneti Marelli) and managed a portfolio exceeding €12 million in 2013; Analyzed demand planning and sales forecast accuracy for S&OP execution; Conducted Business Development activities by introducing innovative products in projects to improve portfolio profitability and market share growth; Organized technical events focused on training client development and marketing teams on new technologies. Key achievements and results: Extended releases for strategic product applications manufactured at plants in China, responsible for nearly 80% of the sales portfolio; Implemented consignment stock policy at Arteb and Magneti Marelli, increasing sales from R$ 7.2 million to R$ 12.1 million between 2011 and 2013, a 69% increase; Consolidated back-to-back process, generating a 150% increase in portfolio profitability (2014) at Federal Mogul.

Provide matrix reports to the Quality Director in Germany and the Commercial Manager in Brazil. Developed the organizational chart with clear roles in the customer services department. Set targets and metrics with structured KPIs for each product segment (Headlamps and signaling LEDs). Implemented a single system for customer claim management (by SAP) with proper evaluation and response management in the customers’ portals. Developed an internal report based on the best formats used in the market and quality performance indicators for our customers (automakers and large integrated suppliers). Developed, evaluated, and presented countless action plans from all production plants in cooperation with the quality team. Implemented the field claims tracking system global tool.

Preventive and corrective maintenance in PCB and electronic equipment for bank (ATM) and commercial automation. Development of work instructions and product data sheets. Technical training for the field service team.

Automated chess game in a Virtual Inteligence platform