LaCretia H.

Account Production Manager @ Blue Fire Leads

About

My expertise is in managing high-budget, national lead-generation campaigns across various industries, using top digital marketing platforms, such as Meta, for maximum lead gen success. Over the last decade, I have played a key role in hitting multi-million dollar profit and revenue achievements for the companies I have worked with along the way.

Country

United States

City

Salt Lake City Metropolitan Area

Industry

Marketing & Advertising

Skill

Interpersonal Relationships, Marketing Analytics, Conversion Optimization, CRO Management, Social Media Analytics, Oral Communication, Multi-Channel Marketing, Content Delivery, Communication, Build Strong Relationships, Market Research Project Management, Generative AI Tools, Midjourney, ChatGPT, A/B Testing, Pivot Tables, Team Leadership, Social Media Advertising, Facebook for Business, Facebook Ads Manager

Experience

Account Production Manager

Blue Fire Leads

2024-1 - Present · 2 yrs 9 mos

United States

-Continuation of Marketing Strategist responsibilities with increased oversight over multiple accounts other than mine. -Coordinate and support the production of lead generation campaigns, ensuring quality leads for clients as well as an amplitude of leads for company profit. -Collaborate closely with production team members to streamline workflows and optimize campaign performance. -Provide valuable insights and recommendations to senior management based on data analysis and performance metrics.

Digital Marketing Strategist

Blue Fire Leads

2022-10 - Present · 4 yrs

Provo, Utah, United States

-Strategized, designed, and managed large-budget, national lead generation campaigns for enterprise-level clients. -Responsible for larger campaigns and accounts. -Utilized multiple digital marketing platforms including Facebook, Instagram, Google, to generate leads. -Conducted competitive research to drive innovation, growth, and scalability of lead gen efforts. -Collaborated with and led my team to optimize campaign performance and help clients achieve goals. -Analyzed campaign data to refine strategies and enhance lead quality.

Digital Marketing Specialist

Blue Fire Leads

2021-8 - 2022-10 · 1 yr 3 mos

Provo, Utah, United States

-Ran large-budget, national lead generation campaigns -Created original ads to run for national campaigns. -Utilized Meta platform to generate quality leads. -Conducted competitive research to drive innovation, and growth of campaigns -Created content and ad development to enhance campaign effectiveness.

Marketing Copywriter and Editor

Blue Fire Leads

2016-3 - 2021-8 · 5 yrs 6 mos

Provo, Utah, United States

-Created content to enhance and generate leads. -Designed blogs and landing pages to use in lead generation. -Managed social media profiles for the company, coming up with original content for each profile and being the 'face of a company' for our ads. -Promoted content through various channels including social media and email marketing to generate leads. -Researched and ran email campaigns for lead gen. -Created and edited content for business websites to improve brand visibility and engagement.

Library Peer Mentor

Utah State University

2014-1 - 2015-5 · 1 yr 5 mos

Work in reference, aid students in study and learning how to navigate library's systems and databases, help librarians in projects, give tours of library, help librarians teach library research classes.