Lacie Thompson

Marketing and consulting services designed to strategically solve problems of any business with a digital marketing channel, primarily focused on the partner marketing channel.

Oversee team and deliver strategy to scale quality growth in the Performance Marketing Channel. Specific expertise in developing framework for data analytics visualization to provide actionable insights for clients. Project manage and prioritize key operational functions, including development of employee review process and training programs. Provide operational and financial strategy and guidance to key stakeholders.

Manage Network Affiliates for US, CA, Latam and ANZ. Oversee special projects, include site migrations. Build strong mutually beneficial relationships with affiliate partners. Collaborate with network on strategy and oversee execution of channel initiatives. Responsible for gross bookings, gross profit and marketing contribution of channel.

Oversee all digital channels for regions outside the US, including Affiliate, Partner, Portal, and Offer Channels, with high DR focus. Qualify new partner opportunities, structure deals, negotiate contracts, execute campaign, accrue, analyze results and determine areas of improvement. Manage team who executes tactics and deliverables. Implement a program to identify and eliminate affiliate fraud. Report all results, activity and plans within all channels to marketing and executive team.

Responsible for overall creation, execution and analysis of all marketing deliverables for Executive Hotel Pacific. Direct mail and email marketing Social Network Marketing Establish innovative marketing strategies to reach target market Partnership marketing Collateral design