Lachie Silby

I’m an experienced category and brand manager who specialises in building and implementing strategies to increase the efficiency and profitability of the product portfolio and comsumer experience. I am passionate about providing consumers with high value products and a seamless shopping experience. I have proven results in bringing new and innovative products and ranges to market, selling core ranges into major retailers and rebuilding brands with marketing and product that is relevant for the consumer. I’m driven by constant improvement, challenging myself and striving to get the best out of myself and those around me.